Ditch the Script: How Authenticity Sells More Than Perfection

Welcome back to Spirit of the Deal! In this episode, host Brandon Handley shares insights from a powerful breathwork session he recently led at Redemption Alcohol Treatment Center alongside as a guest of Brandon Novak's. With fresh reflections from Independence Day, Brandon explores the theme of liberation—what it really means to break free not just from addiction, but from limiting scripts, old patterns, and the relentless grind mode so many of us operate in, especially in business and sales.

Through vulnerable stories, practical tools, and wisdom from sources like the I Ching and David Hawkins’ “Power vs. Force,” this episode invites listeners to let go of fear-driven action and perfectionism. Instead, Brandon encourages us to stand in our authentic selves, align our actions, and approach both life and business from a place of inner freedom and truth. Tune in for thought-provoking ideas on detaching from outcomes, rewriting your personal and sales scripts, and letting your true essence do the work—because, as Brandon reminds us, liberation isn’t something to chase; it’s already within you.