Google ads can be a great supplement to lower lead periods. If you've been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance. Because just getting impressions and ad clicks doesn't equals sales or return on your ad spend. And that's what this episode is about.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

🔥 Putting off your website because it feels like too much? The Website Power-Up Plan gives you clear, personalized answers on what to fix first, what can wait, and how to make the most of the time you do have.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon so you can stop guessing and start getting found.

What in the world does journaling have to do with business ownership? For me, it's been a huge helper in the success of my business. I see a lot of people offering journals or the idea of journaling. The other day I saw somebody on Instagram doing a skit about journaling and I can't remember who it was, but they were writing in their journal and then they got really mad and they tore the journal up and said… "oh, great! The journaling works!" And so, I want to share with you my journaling story and whyyyyy it's something to consider doing if you're not already.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your website marketing efforts? The ⁠Website Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

I’m sharing 6 types of blog posts every service-based business should have on their website. Blog posts aren’t just for filling space. They’re help your site rank higher in search engines and give your visitors a reason to stick around and take action. You’ve only got one shot when someone lands on your site to prove you know your stuff, show you’re the right fit, and answer the questions already spinning in their head. These blog post types will do exactly that.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your website marketing efforts? The ⁠Website Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

I think sometimes, it can feel like we are doing all the right things to get more leads in our business. And we think we're doing them correctly. And we're still not seeing leads. Doing all the posts on all our channels. And then checking our email and the inquiries aren’t there. That’s when the guessing starts. This episode tells you how you can stop guessing.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your website marketing efforts? The ⁠Website Power-Up Plan⁠ gives you just that... clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

 For a lot of us, marketing is the last thing that we wanna do. It may be why you're listening to this podcast... to learn what in fact you can do to increase the visibility of your business and get more people to your website. Well you're in luck! I'm going to share some super specific things that you can do based on various effort levels.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

People say "just do it". Like it's some act of pulling a lever that dispenses Reese's peanut butter cups. Of course I can just do thaaaat. 🤪 But following through with better morning routines, posting that great idea for a social skit (of which I have so many on my list, it's not even funny), or even publishing that ultimate guide for your blog. That's easier said than done, right? If you could just do it, it would be done. You've probably been hoping to get all those things done. In this episode, I wanna share why we have to stop hoping for results for our business and instead replace it with intention and how to go about doing that.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In this episode I chat with Rael Bricker, a seasoned business owner living in Perth, Australia. He starts with the essential aspect of prioritizing sales over marketing for entrepreneurial success and discusses how integral sales skills are in the business world. Rael also provides valuable strategies on becoming a successful public speaker, emphasizing the importance of having a compelling message and effectively structuring presentations. The conversation transitions into practical AI tools for business productivity. Wrapping up, Rael emphasizes the significance of resilience, embracing change, and focusing on solution-oriented thinking for business growth.

00:00 Introduction to the Small Business Sweet Spot
00:26 A Personal Insight on Life in Perth
02:31 The Importance of Sales Over Marketing
07:55 The Journey to Becoming a Professional Speaker
17:15 Building Resilience and Positivity in Business
21:04 Personal Reflections
21:27 Starting a Business - From Fluke to Success
21:54 The Flaws of Consulting Firms
22:25 Winning Contracts and Seizing Opportunities
23:28 The Evolution of a Mortgage Business
24:11 The Importance of Passion and Flexibility in Business
25:46 Embracing Emerging Technologies
27:36 Practical AI Tools for Entrepreneurs
31:10 The Future of Work and AI
36:16 Give Up Control to Gain Control

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.