I heard someone say SEO is dead. Again. People have been saying this for years. They've also been saying email is dead. For years. Now I'm hearing, keywords don't matter anymore. I call bullshit. Because I've seen clients get traffic on keywords that tools would say there is nobody searching for it. If people are searching using different tools or apps, for example, using perplexity, google search, Instagram, some even say TikTok… do we need to worry about keywords anymore?

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In this episode, Rhonda Parker Taylor and I talked about what it really means to find balance in life and business, how fiction can reflect our own personal growth, and the power of resilience when things don’t go as planned. It’s one of those chats that made me pause, think, and even feel a little seen, especially as a recovering workaholic. Definitely worth a listen if you’re navigating your own version of a crossroads.

Timestamps

01:15 Rhonda's Book -> Crossroads
02:05 The Journey to Life Balance Workbook
03:28 Balancing Life and Business
11:58 Perseverance and Resilience in Business
14:22 Random Questions and Personal Insights
25:44 Emotional Intelligence in Leadership
28:17 Writing and Publishing a Book

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

Ever feel like your website should be bringing in more traffic, but you’re not sure what to actually do about it? In this episode, I’m walking you through four super doable ways to use Google Search Console to get more eyeballs on your content. If you're looking for a clear starting point to get more out of the content you already have, this one’s for you.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

Google's algorithm has evolved past pure keyword matches. And with AI-generated content on the rise, your real differentiator is authority and trust. REAL content earns trust and rankings. Learn what REAL content is.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

A speed round of Q&A around SEO and content marketing questions curated from recent consulting calls with other service based business owners.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

I had such a great conversation with RuthAnn Rafiq all about what it really looks like to rebrand your business, especially when things start to feel a little off but you’re not sure why. We talked about the common frustrations that come up (around Canva), why rebranding is about so much more than just picking new colors, and what needs to be in place before you dive into the process.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In this episode, I’m sharing what changed for me when it came to knowing what to blog about and why it’s not just about how-tos and keywords. If you’ve ever wondered what’s actually worth writing about (and why the answer isn’t as straightforward as you think), this one’s for you.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In my latest episode, I explore lateral mentoring—the idea of trading expertise with peers instead of only seeking advice from someone higher up. We cover why this approach fits the way entrepreneurs actually work and outline simple ways to spot potential mentors (and mentees) in your existing circle. It’s a clear, practical take on growing skills and connections without adding extra projects to the mix.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.