Small Business Marketing Sweet Spot Podcast Por Barb Davids arte de portada

Small Business Marketing Sweet Spot

Small Business Marketing Sweet Spot

De: Barb Davids
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 This podcast offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear. Enjoy the episodes!Barb Davids Economía Marketing Marketing y Ventas
Episodios
  • The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)

    The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)
    Mar 13 2026

    I’m chatting with Heather Ferrari about the transformative power of an abundance mindset in business networking. We dive into why creating a supportive community for female entrepreneurs is essential for moving past the "salesy" hustle and finding a more meaningful way to grow together.

    Enjoy the episode!


    Connect with Heather Ferrari:⁠Instagram⁠⁠Website⁠⁠EventBrite⁠


    👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.


    Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠


    🧰 I love me a good digital marketing tool. ⁠Peek inside my toolbox.⁠

    🗞️ Like newsletters? ⁠Digital Marketing Takeaway⁠


    About This Show

    Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

    We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.


    Music from #Uppbeat (free for Creators!): ⁠https://uppbeat.io/t/abbynoise/puncher⁠ License code: OEIJ8O6EGGPMSKBU
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    11 m
  • Networking Isn't Gross (Unless You Make It That Way) (EP98)

    Networking Isn't Gross (Unless You Make It That Way) (EP98)
    Mar 11 2026
    If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross.In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me.I’m diving into:The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.💡 Related Episodes⁠4 Networking Techniques for Solopreneurs Who Want Quality, Not Quantity⁠⁠How To Escape The Networking Friend Zone Immediately⁠⁠4 Creative Ways to Partner for Growth and Opportunity⁠Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool.This week’s recommended tool is Glimpse.A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically. Peek inside my toolbox.🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials.This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.
    Más Menos
    8 m
  • Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)

    Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)
    Mar 5 2026

    If you’re anything like me, getting in front of the camera can feel incredibly awkward, and the thought of needing a massive production crew just to post on social media is completely a big fat no. But with AI increasingly blurring the lines of what is real online, showing up as ourselves has never been more important for building trust.

    In this episode, I chat with McKenzi Taylor, founder of Taylored Photo. McKenzi shares how she is helping business owners ditch the overwhelm through her innovative “Content Happy Hour”… a low-stress, real-world environment where entrepreneurs can network, (sometimes) grab a glass of wine, and capture authentic B-roll and high-quality photos alongside a supportive community.

    Join us as we discuss why consumers are craving real human connection, how to drop your perfectionism so you can just “show up,” and the secret to repurposing a single video clip for weeks without anyone noticing. We also dive into McKenzi’s 20-year entrepreneurial journey, exploring why dropping rigidity and embracing adaptability is the true key to surviving in today’s fast-paced market.

    Enjoy the episode!


    Connect with McKenzi Taylor at Taylored Photo:
    IG: https://www.instagram.com/tayloredphoto/?hl=en
    Website: https://tayloredphotomemories.com/
    TikTok: https://www.tiktok.com/@tayloredphoto


    👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.


    Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠


    ⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠


    Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.


    🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠


    About This Show

    Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

    Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.
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    10 m
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