The Part of Marketing That Makes People Panic (EP94)

After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long I typically wait before evaluating results and what to look for during that time. If you find yourself wondering whether to stay the course or move on too quickly, this episode offers a more realistic way to think about the wait.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Cinchshare.
A social media planning platform that is especially useful if you have FB groups. I was impressed at it's batching capability and the templates it has.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is Time is your truest form of wealth (and travel helps you embrace your riches) on the Deviate podcast. I enjoyed the tip about going to markets or squares vs standing in line for touristy things. Lots of good info in this one.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.