Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)

4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Streak for Gmail.

I love this tool! Mostly for the ability to get links to specific emails. I used to use it for workflow when I did various types of outreach and wanted to follow up. It has multiple ways to view emails, whether it's incoming support or sales. The free version used to let you save templates. That used to be my favorite part because of the batching capability.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is You Don’t Need More Discipline, You Need More Trust on the Small Business Straight Talk podcast.

Talk about hitting the nail on the head, looking in a mirror all those cliches. If you think you've failed at improving discipline or if you keep moving your tasks to the next day, this is would be a good episode to check out.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.