One Wim Hof seminar in LA was all it took. On the drive home, he decided to leave a senior director position at a Fortune 500 company, walk away from a VP track, and build something completely unproven. Michael Roviello went from Navy helicopter rescue swimmer to corporate executive to co-founding Optimyze, a wellness brand with four locations across the Phoenix metro, all bootstrapped with no outside investors.

Michael Roviello's core argument: entrepreneurs are over-investing in biohacking gadgets and under-investing in the simple routines that actually regulate their nervous system. If you are grinding through burnout and wondering why no supplement or cold plunge protocol is fixing it, this conversation will reframe everything.

Chapters:

(00:00) Introduction

(04:06) What Is Optimyze?

(10:34) From Navy to Entrepreneur

(18:13) Building Brick and Mortar From Scratch

(33:16) Ice Baths as a Meditation Tool

(38:52) Why We Need More Stress Not Less

(42:34) Military Stress Training for Business

(52:23) Nervous System Regulation for Founders

(01:16:33) Community as Competitive Advantage

(01:29:10) Three Things Entrepreneurs Should Do Today

Michael says entrepreneurs actually need MORE stress not less. Do you agree? Comment below with your take.

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

Connect with Michael Roviello:

Website: https://www.optimyze.me/

LinkedIn: https://www.linkedin.com/in/michael-roviello-2563aa107

Instagram: https://www.instagram.com/michael_roviello/

YouTube: https: //www.youtube.com/channel/UCYpNvvll7cgTUfGNOfNnf7A

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https: //spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

A stroke at 27 nearly ended her career before it started. She had to relearn how to speak, sold her PR agency in New York City, and pivoted into coaching before the industry even existed. Twenty-five years later, Dena Patton has built a coaching practice with a 96% close rate, routinely earns six figures from a single keynote, and has guided businesses from startups to $100 million companies.

What makes Dena different is what she refuses to do. She turned down the multi-million dollar coaching model on purpose. She believes the coaches who survive the next five years won't be the loudest, they'll be the ones delivering extraordinary results. If you are building a coaching business, a service business, or any business where you are the product, this conversation will change how you think about mindset coaching, high ticket offers, and long term brand building.

(00:00) Introduction

(05:07) Pivoting Into Coaching Before It Was Cool

(15:02) Her Biggest Mistake

(19:08) The Certification Trap and Fear

(26:12) Know the Game You Are Playing

(35:07) Mindset at Scale

(42:18) Why Elite Performers Still Need Coaches

(47:07) Bigger Business Bigger Breakdowns

(57:09) Making Six Figures From One Speech

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Connect with Dena:

Website: https://denapatton.com

LinkedIn: https://www.linkedin.com/in/denampatton/

Instagram: https://www.instagram.com/denamariepatton/

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

A $150 million budget, 500 sales reps, a multi-billion dollar acquisition, DOJ investigations, and a boardroom seat before age 35. That is the resume Jessica Marx carried into entrepreneurship when she founded Tailored Premier, an advisory firm that works with seven figure founders.

Jessica believes revenue is a participation trophy, and the founders celebrating it the loudest are often the ones paying themselves $50K a year while working 70 hour weeks. This episode covers the infrastructure gap between six figure habits and eight figure business models, from offer profitability to the financial triangle every founder needs but almost none have built. If you are stuck between seven and eight figures and cannot figure out why, this conversation was made for you.

Chapters:

(00:00) Introduction

(06:26) Why Sales Is Really Service

(10:47) From College to Buying a Home at 24

(18:22) When to Leave Corporate for a Startup

(24:01) Why the Big Payday Felt Empty

(27:31) What Seven Figure Founders Are Missing

(31:33) Revenue Is a Participation Trophy

(42:30) Why Your Numbers Are Lying to You

(46:44) Tax Strategist vs CPA

(54:59) How Big Should You Build?

(01:10:30) How to Work with Tailored Premier

Drop a comment: She audits million dollar companies and says she would not buy most of them. What would an audit of YOUR business reveal?

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter:

Instagram: https://instagram.com/michaelrhunter

Connect with Jessica:

Instagram: https://www.instagram.com/thejessicamarx/

Website: https://tailoredpremier.com

LinkedIn: https://www.linkedin.com/in/jessicamarxtailoredpremier/

https://www.millionsweremade.com/

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

Take the Business Performance Audit:

https://tailoredpremier.com/business-performance-assessment

Forty five days. That is how long it took to go from $11,000 a month to $160,000 a month using a low ticket offer and a calendar link on a thank you page. Jason Wojo started in a college dorm flipping Pokemon cards, dropped out, moved to Orlando with $2,300 a month in income, and built one of the largest paid ads agencies in the world before turning 28. Today he spends over $25,000 a day on Facebook ads and books 90 to 110 demos daily for his webinar and done for you ads programs.

What makes Jason different is what he stopped doing. He stopped chasing cheap leads, stopped running book-a-call funnels, and stopped pretending that more volume solves a trust problem. His entire scaling strategy is built on one belief: we are in a trust recession, not a money recession. If you are running ads, building a service business, or trying to figure out why your sales team keeps churning, this conversation will reframe how you think about growth.

Chapters

(00:00) Introduction

(01:21) The Pain Tolerance for Success

(03:09) Why Focus Beats Ideas

(06:12) Solving Constraints, Not Chasing Trends

(11:54) Free Events Strategy: 26 in a Year

(17:18) From Culinary School to eBay Arbitrage

(23:27) Low Ticket Offers and the $160K Month

(27:19) Getting Banned From Facebook

(32:35) The Four Stages of Building a Business

(38:50) Six Figure Milestones and What Felt Empty

(55:22) Why Webinars Work in a Trust Recession

(01:01:08) Cheap Leads Are Killing Your Business

(01:11:47) The Four Pillars of a Webinar Campaign

(01:17:37) The Ferris Wheel Test That Raised Conversions

What Business decision are you still overthinking that you could test in the next 3 to 5 days? Leave your answer in the comments.

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

Connect with Jason:

Facebook: https://www.facebook.com/TheJasonWojo/

Instagram: https://www.instagram.com/thejasonwojo/

X: https://x.com/thejasonwojo

YouTube: https://www.youtube.com/@JasonWojoOfficial/

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

You do not need a perfect idea. You need a real opportunity, fast decisions, and enough reps to compound. In this episode of the Six Fig Podcast, Michael R Hunter sits down with Kevin Richards, the operator behind major online growth runs including Buy.com (scaled to $123M in year one), plus leadership roles with Kajabi and ClickFunnels.

Kevin talks about what actually drives results behind the scenes: committing to one direction, making “60 percent certainty” decisions before you feel ready, and choosing partnerships that accelerate execution instead of slowing it down. They also cover the moments most people skip: why venture capital can kill founder motivation, why “passion projects” often stall, and how to build a business and a life without missing what matters.

Chapters:

(00:00) Introduction

(01:10) The One Trait Behind Every Breakout Company

(02:17) Accidental Entrepreneur and The First Partner Move

(03:47) The $38K Goal That Shaped His Early Mindset

(07:12) Losing The One Client and The $42K Decision

(15:53) The Buy.com Build and The Small Decisions That Changed Everything

(19:25) $123M in Year One and The Chaos of Hypergrowth

(24:22) Leadership Mistakes, Empathy, and Clarity

(30:33) $1M Cash in the Bank and Why It Changed The Game

(34:10) The Operator Advantage: Find a Real Business, Not an Idea

(49:18) The Launch Ladder: From Under $60K to Seven Figures

(53:51) $1M in Ten Minutes and The ClickFunnels 2.0 Launch

(1:04:47) Why Community Beats Information in the AI Era

(1:34:08) The One Regret: Missing Moments With Your Kids

(1:42:32) Faith, Identity, and What He Works on Now

Connect with Michael R Hunter

Instagram: ⁠https://instagram.com/michaelrhunter⁠

Connect with Kevin:

Facebook: ⁠https://www.facebook.com/KevinRRichards/ ⁠

Linkedin: ⁠https://www.linkedin.com/in/krrichards/ ⁠

Instagram: ⁠https://www.instagram.com/kevinrrichards/ ⁠

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

⁠https://spiffy.co/2026-creator-trends-report/⁠

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

⁠https://personalbrand.com/breakthrough ⁠

LinkedIn: ⁠https://www.linkedin.com/in/michaelrhunter⁠

Website: ⁠https://michaelrhunter.com⁠

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at ⁠https://personalbrand.com⁠

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at ⁠https://spiffy.co

How do you grow your business on YouTube with simple content? Build trust, publish consistently, and let momentum compound. Robert Gouveia is the host of Watching The Watchers, a lawyer and creator who went from running a multi seven figure law firm to building a consistent community on YouTube. In this episode, he talks about the strategy shift that changed his growth, why publishing beats perfection, and how creators build momentum by serving real people instead of chasing vanity metrics. If you are trying to grow a channel, build a brand people trust, and stay consistent long enough for the results to stack, this episode lays out the model. Chapters(00:00) Why Views Do Not Equal Growth(01:24) The Moment He Went All In(02:15) Why The Channel Took Off During Chaos(06:59) The Strategy That Built Momentum(09:29) Why Consistency Compounds(11:00) Authenticity Beats Overproduction(13:11) Getting Started When You Feel Behind(22:09) High Value, Low View Explained(30:59) How He Stays Consistent Daily(38:36) How Watching The Watchers Was Born(47:25) Staying Strong In A Chaotic World(54:52) The Reality Of Censorship And Platform RiskWhat is the one topic you could talk about every week for the next year without running out of value? Leave your answer in the comments. Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.Connect with Michael R HunterInstagram: https://instagram.com/michaelrhunterConnect with Rob: Website: https://www.robertgouveia.com/ YouTube: https://www.youtube.com/@RobertGouveiaEsq Tiktok: https://www.tiktok.com/@robertgouveiaesq Instagram: https://www.instagram.com/robertgouveiaesq/ X: https://x.com/RobGouveiaEsq 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.https://spiffy.co/2026-creator-trends-report/Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunterWebsite: https://michaelrhunter.comLet's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.comThe fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

Many businesses undercharge because they want to compete. This gym is doing the exact opposite. Doug Wood built Arizona’s most expensive gym, Hive Fit Club, as a premium wellness club for high performers who have more money than time. In this episode, he talks about how the idea was born from a pain point, why he stopped apologizing for premium pricing, and what it took to cash flow a brick-and-mortar concept through delays, doubt, and zero guarantees.

Doug also shares the hard years most people never talk about, including covering payroll with credit cards, spending a decade in debt, and learning what “investment season” really looks like before the next harvest shows up. This conversation is for founders who want to build something premium, stay disciplined when money starts coming in, and win by creating a high-touch culture that puts people first.

Chapters

(00:00) Introduction

(02:53) Doug’s First Exposure To Entrepreneurship

(06:18) The Lesson From Doug’s First Business

(15:49) “Investment Season” And Playing The Long Game

(22:15) How Doug Got Introduced To Optavia

(30:28) How Fast He Hit His First Six Figures

(39:07) Why He Built Valor After Optavia Took Off

(48:01) How Hive Fit Club Came To Life

(01:02:12) Handling Hate And Leading With Bold Marketing

What price are you avoiding because you are still afraid to fully own the value of your offer? Leave your answer in the comments.

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Connect with Doug

Instagram: https://www.instagram.com/therealdougwood/

Hive Instagram: https://www.instagram.com/hivefitclub/

YouTube: https://www.youtube.com/@dougtheawood9553

Check out his gym website: https://hivefitclub.com/

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

Your life can be falling apart while your business is still asking you to lead. Aaron Velky is the founder of Living Vision and a coach to 7 and 8 figure leaders who want a clearer vision, stronger execution, and a business that supports their life. In this episode, Aaron explains why he “dropped all the plates” and kept only three priorities, the hidden rules of raising capital, and why entrepreneurship is a sequencing game where most people try to do step four before step one. He also breaks down how he rebuilt by going all in on relationships, how a single hour on stage produced six figures in business, and why bigger numbers always demand bigger responsibility. If you feel stuck, overwhelmed, or out of order, this will give you a cleaner sequence and a more honest way forward.

Chapters

(00:00) Introduction

(03:12) How Aaron’s entrepreneurship story really started

(07:30) The shift into coaching and what changed during COVID

(10:32) The $16K in the bank moment and leading through panic

(15:21) Reactive versus strategic and why most pivots fail

(19:21) The real rules of raising capital and when not to do it

(29:56) The Phoenix reset and rebuilding faster the second time

(36:32) Entrepreneurship is a sequence game

(44:23) The six figure day and the responsibility behind it

(52:08) Why most leaders cannot answer what they actually want

(01:19:46) Vision as decision making and how teams stop relying on you

(01:31:03) If he had to rebuild from zero: the 90 day plan

What is the next income or business level you say you want, but your mind still does not believe you are allowed to have?

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Connect with Aaron

Website: https://living.vision/

X: https://x.com/AaronVelky

Instagram: https://www.instagram.com/aaronvelky/

YouTube: https://www.youtube.com/@aaronvelky

Linkedin: https://www.linkedin.com/in/aaronvelky/

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co