One Wim Hof seminar in LA was all it took. On the drive home, he decided to leave a senior director position at a Fortune 500 company, walk away from a VP track, and build something completely unproven. Michael Roviello went from Navy helicopter rescue swimmer to corporate executive to co-founding Optimyze, a wellness brand with four locations across the Phoenix metro, all bootstrapped with no outside investors.

Michael Roviello's core argument: entrepreneurs are over-investing in biohacking gadgets and under-investing in the simple routines that actually regulate their nervous system. If you are grinding through burnout and wondering why no supplement or cold plunge protocol is fixing it, this conversation will reframe everything.

Chapters:

(00:00) Introduction

(04:06) What Is Optimyze?

(10:34) From Navy to Entrepreneur

(18:13) Building Brick and Mortar From Scratch

(33:16) Ice Baths as a Meditation Tool

(38:52) Why We Need More Stress Not Less

(42:34) Military Stress Training for Business

(52:23) Nervous System Regulation for Founders

(01:16:33) Community as Competitive Advantage

(01:29:10) Three Things Entrepreneurs Should Do Today

Michael says entrepreneurs actually need MORE stress not less. Do you agree? Comment below with your take.

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

Connect with Michael Roviello:

Website: https://www.optimyze.me/

LinkedIn: https://www.linkedin.com/in/michael-roviello-2563aa107

Instagram: https://www.instagram.com/michael_roviello/

YouTube: https: //www.youtube.com/channel/UCYpNvvll7cgTUfGNOfNnf7A

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https: //spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

A stroke at 27 nearly ended her career before it started. She had to relearn how to speak, sold her PR agency in New York City, and pivoted into coaching before the industry even existed. Twenty-five years later, Dena Patton has built a coaching practice with a 96% close rate, routinely earns six figures from a single keynote, and has guided businesses from startups to $100 million companies.

What makes Dena different is what she refuses to do. She turned down the multi-million dollar coaching model on purpose. She believes the coaches who survive the next five years won't be the loudest, they'll be the ones delivering extraordinary results. If you are building a coaching business, a service business, or any business where you are the product, this conversation will change how you think about mindset coaching, high ticket offers, and long term brand building.

(00:00) Introduction

(05:07) Pivoting Into Coaching Before It Was Cool

(15:02) Her Biggest Mistake

(19:08) The Certification Trap and Fear

(26:12) Know the Game You Are Playing

(35:07) Mindset at Scale

(42:18) Why Elite Performers Still Need Coaches

(47:07) Bigger Business Bigger Breakdowns

(57:09) Making Six Figures From One Speech

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Connect with Dena:

Website: https://denapatton.com

LinkedIn: https://www.linkedin.com/in/denampatton/

Instagram: https://www.instagram.com/denamariepatton/

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

A $150 million budget, 500 sales reps, a multi-billion dollar acquisition, DOJ investigations, and a boardroom seat before age 35. That is the resume Jessica Marx carried into entrepreneurship when she founded Tailored Premier, an advisory firm that works with seven figure founders.

Jessica believes revenue is a participation trophy, and the founders celebrating it the loudest are often the ones paying themselves $50K a year while working 70 hour weeks. This episode covers the infrastructure gap between six figure habits and eight figure business models, from offer profitability to the financial triangle every founder needs but almost none have built. If you are stuck between seven and eight figures and cannot figure out why, this conversation was made for you.

Chapters:

(00:00) Introduction

(06:26) Why Sales Is Really Service

(10:47) From College to Buying a Home at 24

(18:22) When to Leave Corporate for a Startup

(24:01) Why the Big Payday Felt Empty

(27:31) What Seven Figure Founders Are Missing

(31:33) Revenue Is a Participation Trophy

(42:30) Why Your Numbers Are Lying to You

(46:44) Tax Strategist vs CPA

(54:59) How Big Should You Build?

(01:10:30) How to Work with Tailored Premier

Drop a comment: She audits million dollar companies and says she would not buy most of them. What would an audit of YOUR business reveal?

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter:

Instagram: https://instagram.com/michaelrhunter

Connect with Jessica:

Instagram: https://www.instagram.com/thejessicamarx/

Website: https://tailoredpremier.com

LinkedIn: https://www.linkedin.com/in/jessicamarxtailoredpremier/

https://www.millionsweremade.com/

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

Take the Business Performance Audit:

https://tailoredpremier.com/business-performance-assessment