How Dena Patton Makes Six Figures From One Speech | EP 12

A stroke at 27 nearly ended her career before it started. She had to relearn how to speak, sold her PR agency in New York City, and pivoted into coaching before the industry even existed. Twenty-five years later, Dena Patton has built a coaching practice with a 96% close rate, routinely earns six figures from a single keynote, and has guided businesses from startups to $100 million companies.

What makes Dena different is what she refuses to do. She turned down the multi-million dollar coaching model on purpose. She believes the coaches who survive the next five years won't be the loudest, they'll be the ones delivering extraordinary results. If you are building a coaching business, a service business, or any business where you are the product, this conversation will change how you think about mindset coaching, high ticket offers, and long term brand building.

(00:00) Introduction

(05:07) Pivoting Into Coaching Before It Was Cool

(15:02) Her Biggest Mistake

(19:08) The Certification Trap and Fear

(26:12) Know the Game You Are Playing

(35:07) Mindset at Scale

(42:18) Why Elite Performers Still Need Coaches

(47:07) Bigger Business Bigger Breakdowns

(57:09) Making Six Figures From One Speech

Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.

Connect with Michael R Hunter

Instagram: https://instagram.com/michaelrhunter

2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.

https://spiffy.co/2026-creator-trends-report/

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:

https://personalbrand.com/breakthrough

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Website: https://michaelrhunter.com

Connect with Dena:

Website: https://denapatton.com

LinkedIn: https://www.linkedin.com/in/denampatton/

Instagram: https://www.instagram.com/denamariepatton/

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com

The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co