Episodios

  • Local SEO's New Blueprint: Why Reviews are the King, Content is Queen, and the AI Future is Pay-to-Play
    Dec 16 2025

    Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment (ROI).

    The core strategy centers on hitting the 10-review threshold for an immediate ranking boost, prioritizing the recency and velocity of new reviews, incentivizing front-line staff to collect them, and encouraging customers to include keywords in their feedback.

    Beyond reviews, On-Page SEO remains foundational, as the website is a core asset. It requires dedicated pages for every single service to clearly signal offerings to Google, for example, creating separate pages for "Ant Control" and "Wasp Removal" instead of a single page for "Pest Control."

    Conversely, many old strategies are now deprecated. Citations are considered "almost not important at all," and backlinks are largely ineffective for moving local pack rankings; businesses should focus their time on only a dozen high-traffic directories.


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    33 m
  • AI, SEO, and the Rise of GEO (Generative Engine Optimization)
    Dec 9 2025

    A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO.

    Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while GEO is your "reputation," which teaches AI why your brand is trustworthy enough to be recommended.

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    29 m
  • Low-Effort, High-Impact SEO Quick Wins
    Dec 2 2025

    Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple, high-leverage actions to "start dominating within their space."

    They reveal a "Gold Standard" for immediately earning customer trust, a non-negotiable step to ensuring your business is found and always current, and a mandatory rule for flawless synchronization across the entire web.

    Discover the three secrets to earning trust and establishing a powerful, consistent presence that Google—and your customers—can believe in, without a heavy technical lift.

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    28 m
  • Nacho Analytics and Warrior Forum
    Jan 13 2022

    We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history.

    Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.


    We also hear from Moss Pauly. Head of Warrior Forum. which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers.



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    35 m
  • Mike Roberts - Founder and CEO - SpyFu
    Aug 14 2019
    Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC, and competitive intelligence.
    Talks about SEO Mistakes You’re Definitely Making
    Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
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    39 m
  • Google Improvements and Indexing URLs
    Apr 12 2017
    This episode of SEO Rockstars touches on Google now letting you submit URLs for indexing straight from Search, as well as giving you the ability to fact check news. Not only is Google one fo the best search engines but we give you 5 Reasons Why Google is Best Place to Work. Google has been trying to reduced fake Google Maps listings and have by 70% since 2015. Also a tip of the hat to blogging wizard for The Definitive Guide To Getting Google Sitelinks.
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    42 m
  • Google Search Quality Crisis
    Apr 4 2017
    Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics? Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'
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    45 m
  • The Power of Online Reviews, the Definitive Guide to Local Search Ranking Factors and More from SMX West 2017
    Mar 28 2017
    Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.
    Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors.
    How Google Chooses “People Also Search For” in Knowledge Panels
    Understanding the Quick Answers Box
    Questions to Assess SEO Candidates' Knowledge
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    38 m