Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment (ROI).

The core strategy centers on hitting the 10-review threshold for an immediate ranking boost, prioritizing the recency and velocity of new reviews, incentivizing front-line staff to collect them, and encouraging customers to include keywords in their feedback.

Beyond reviews, On-Page SEO remains foundational, as the website is a core asset. It requires dedicated pages for every single service to clearly signal offerings to Google, for example, creating separate pages for "Ant Control" and "Wasp Removal" instead of a single page for "Pest Control."

Conversely, many old strategies are now deprecated. Citations are considered "almost not important at all," and backlinks are largely ineffective for moving local pack rankings; businesses should focus their time on only a dozen high-traffic directories.

A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO.

Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while GEO is your "reputation," which teaches AI why your brand is trustworthy enough to be recommended.

Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple, high-leverage actions to "start dominating within their space."

They reveal a "Gold Standard" for immediately earning customer trust, a non-negotiable step to ensuring your business is found and always current, and a mandatory rule for flawless synchronization across the entire web.

Discover the three secrets to earning trust and establishing a powerful, consistent presence that Google—and your customers—can believe in, without a heavy technical lift.

We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history.

Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

We also hear from Moss Pauly. Head of Warrior Forum. which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers.