How Local SEO is Changing in The Era of AI and Large Language Models

Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an efficiency tool for tasks like content brainstorming, it requires mandatory human editing to ensure brand voice, accuracy, and "SEO Search Empathy." For local businesses,

Google Maps and a fully built-out Google Business Profile (GBP) remain the most critical platforms. However, to rank in AI recommendations, the focus is shifting to off-page SEO signals, including brand mentions, sentiment on platforms like Reddit, and local community activities.

Above all, reputation is paramount, as LLMs scrape reviews from all sources to ensure they recommend the most honest and trustworthy service providers, making consistent service quality and high-velocity, high-quality reviews vital for search visibility.