Local SEO Secrets: Turning Search Visibility into Dispensary Revenue

In this episode of the SEO Rockstars podcast, Guillermo Bravo talks with Matthew Shterenberg, founder of Deep Roots, to strip away the fluff of modern search marketing and focus on what actually drives the bottom line.

Shterenberg argues that for local retail businesses like cannabis dispensaries, the path to a 20-30% increase in new customer sales lies in dominating the "local pack" for high-intent "near me" searches rather than getting lost in educational content.

He emphasizes a "back-to-basics" approach for 2026: streamlining tech stacks to avoid over-engineered sites, maintaining a rigorous system for consistent Google reviews, and balancing transactional "money pages" with focused informational content.