The SEO Blueprint: Why Cannabis Brands Must Own Their Digital Real Estate

Guillermo Bravo speaks with Jeremy Johnson of Quality Roots outlines the critical role of SEO as a top growth channel in the highly regulated cannabis industry, which faces severe restrictions on paid and out-of-home media.

Quality Roots employs a dual-focused SEO strategy: a wide-ranging e-commerce focus on high-intent product keywords and a robust local SEO effort to dominate the Maps Pack for foot traffic. Johnson details advanced tactics like a universal URL structure to combat product cannibalization and long-range targeting of consumers in surrounding states.