The real estate game is changing… fast.

And most agents don’t even see it happening.

In this episode, Justin breaks down the real fight happening behind the scenes in real estate — from Clear Cooperation rules to the battle between Zillow, Compass, and now eXp Realty’s move to dominate pre-market exposure.

This isn’t just industry news.

This is about who controls the listing, the lead, and the deal.

If you’re still thinking:

👉 “Put it in the MLS and wait…”

You’re already behind.

WHAT YOU’LL LEARN:

• What Clear Cooperation really did to the industry
• Why brokerages and portals are now in a control battle
• The Compass vs Zillow tension (and why it matters)
• How eXp’s new “Coming Soon” distribution changes the game
• Why pre-market strategy is now the biggest opportunity for agents
• How to position your listings for maximum exposure

KEY TAKEAWAY:

The best agents don’t wait for the market…

They shape it.

And right now, the pre-market is where the game is being played.

FOR AGENTS:

If you want to win in today’s market:

• Build demand BEFORE your listing goes live
• Control the narrative early
• Stop relying on one platform
• Start thinking like a marketer, not just an agent

Work from anywhere… without your business falling apart.

In this episode, I break down what it actually looks like to run a real estate business while you’re away — not hypothetically, but in real life.

I’m in Costa Rica. Laptop open. Deals still moving.

And here’s the truth most agents don’t realize…

You don’t need more time.

You need better structure.

We get into the shift from doing everything yourself → to building a business that runs without you.

Because if your business stops when you stop… you don’t own a business. You own a job.

The conversation delves into the practical implementation of AI in business processes, emphasizing the importance of proper triggers and the automation of low-level activities. It also explores the concept of eliminating, automating, and delegating tasks, as well as the significance of identifying triggers and processes for effective AI utilization.

Takeaways

• Proper triggers are essential for initiating AI processes
• Identify low-level activities that can be automated using AI

Chapters

• 00:00 Introduction to AI Implementation
• 07:04 Understanding Triggers and Automation

The conversation emphasizes the importance of lead day, understanding lead acquisition cost, and the commitment and effort required to obtain new business. It also highlights the significance of accountability, managing business relationships, and pursuing business opportunities with commitment and expertise.

Takeaways

• Lead day is crucial
• Understanding lead acquisition cost

Chapters

• 00:00 The Importance of Lead Day
• 06:26 Yielding Fruit through Commitment

Most real estate agents make one mistake.

They become one-dimensional.

Their entire identity becomes the job…

Listings. Contracts. Closings.

But the agents who build the biggest businesses — and the most fulfilling lives — aren’t just Realtors.

They’re deeply connected to communities.

In this episode of Real Estate Playbook, Orlando real estate team leader Justin Core breaks down why agents need to become multi-dimensional if they want long-term success in real estate.

Because the truth is simple:

People don’t just work with you because you sell houses.

They work with you because of who you are in the community.

Justin walks through the five communities every agent should build to grow both their life and their business.

• Spiritual community
• Family and close relationships
• Personal health and fitness groups
• Local community involvement
• Professional real estate networks

These aren’t distractions from your business.

They’re the engine that drives it.

You’ll learn:

• Why being “just a realtor” leads to burnout

• How authentic relationships create business opportunities

• The real reason some agents seem to know everyone

• How to build community in a way that naturally attracts clients

• Why identity outside of real estate makes you a stronger professional

This episode is a reminder that success in real estate isn’t just about transactions.

It’s about connection, trust, and community.

If you’re an agent who wants to grow your business while building a meaningful life — this conversation is for you.

Most real estate agents ask the wrong question before writing an offer.

They call the listing agent and ask:

“How low will your sellers go?”

And the conversation dies right there.

In this episode of Real Estate Agent Playbook, Justin Core breaks down 5 negotiation tactics buyer’s agents can use to get real information from the other side of the deal — without sounding weak or giving away leverage.

Inspired by principles used by top negotiators, these tactics help agents uncover what actually matters to the seller: motivation, timing, pressure, and flexibility.

Because the truth is…

Great agents don’t just write offers.

They gather intelligence before the offer is written.

If you’re a buyer’s agent trying to win deals in today’s market, these strategies will change the way you approach negotiations.

In This Episode

• Why asking “How low will they go?” kills negotiations

• How to get the listing agent to open up

• Questions that reveal seller motivation

• The difference between price and the seller’s real problem

• How to structure smarter offers

If you don’t have enough business right now…

What exactly are you protecting?

Your pride? Your comfort? Your fear of rejection?

Because you’re not protecting closings.

If this was your last week in real estate — and you had to create ONE contract — how would you move?

Here are 10 ways to operate with urgency:

🔟 10 Things You Can Do This Week

1️⃣ Call 30 old leads

Wake up dormant conversations.

2️⃣ Host one strategic open house

Door knock 25 homes before it. Follow up within 24 hours.

3️⃣ Call 10–15 expired listings

Ask what stopped it from selling.

4️⃣ Ask 5 past clients for introductions

Be direct. Don’t hint.

5️⃣ Text every buyer who paused

“Has anything shifted for you?”

6️⃣ Visit 2 builders

Get real incentive details.

7️⃣ Door knock one micro-street

20–30 homes. Simple invite.

8️⃣ Call 10 FSBOs

Ask about their biggest challenge.

9️⃣ Preview 5 homes and post insight

Authority builds inbound.

🔟 Block 3 hours for pure outreach

No distractions. No Canva. Just conversations.

The Market’s Not Falling... It’s Recalibrating. Are You Courageous Enough to Lead? The real estate landscape is shifting not crashing. But most agents feel paralyzed, unsure of where things are headed. The hidden truth? Now is the moment for bold leadership. It’s not about waiting for the storm to pass; it’s about having the courage to steer your clients through the turbulence, confidently and strategically.