5 Real Estate Negotiation Tactics Every Buyer’s Agent Should Know

Most real estate agents ask the wrong question before writing an offer.

They call the listing agent and ask:

“How low will your sellers go?”

And the conversation dies right there.

In this episode of Real Estate Agent Playbook, Justin Core breaks down 5 negotiation tactics buyer’s agents can use to get real information from the other side of the deal — without sounding weak or giving away leverage.

Inspired by principles used by top negotiators, these tactics help agents uncover what actually matters to the seller: motivation, timing, pressure, and flexibility.

Because the truth is…

Great agents don’t just write offers.

They gather intelligence before the offer is written.

If you’re a buyer’s agent trying to win deals in today’s market, these strategies will change the way you approach negotiations.

In This Episode

• Why asking “How low will they go?” kills negotiations

• How to get the listing agent to open up

• Questions that reveal seller motivation

• The difference between price and the seller’s real problem

• How to structure smarter offers