Guest: Josh (Operations Consultant & PT Process Strategist)

In this episode of PT Pintcast, we sit down with Griffin Shimkus, co-founder of RelayRTM, to explore the future of RTM (Remote Therapeutic Monitoring) and why your clinic should be paying attention now.

Griffin shares how his background in home health led to creating a solution that helps clinics capture revenue they’re currently missing — without new apps, new tech, or upfront costs.

We cover:

• What RTM is and why it matters
• How RelayRTM is different (SMS-based simplicity!)
• Medicare’s upcoming changes in 2026
• How to get started with no financial risk
• Griffin’s parting shot for clinic owners: this is care-first, not code-first

In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it.

If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck doing HR between patients, this episode will change the way you look at recruiting forever.

What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.

Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.

• Why mentorship might be holding you back, and how coaching is the unlock for growth
• A powerful story from the FDNY that reshaped Jimmy’s view of leadership
• The real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holes
• Why stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PT
• How to think about AI as a force multiplier instead of a threat
• What JJ means by: “The future will reward people who are uncomfortable in the right ways”

This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn’t know you needed.

Guests: J.J. Kuczynski and Lucas VanEtten

Episode Highlights:

• Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
• Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
• AI Personalization: Automate video personalization to scale.
• Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
• Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
• Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.

Tools & Resources Mentioned:

• Vistaprint (Golden Tickets)
• AI video creation tools
• Geofencing ad platforms
• “Doctor Is In” pop-up blueprint (coming soon!)

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:

- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths

- The power of *unpacking* a career before diving in

- 5–10% innovation boosts that actually stick—no panaceas

- Why PTAs and digital tools are set to shoulder more care (and business!) load

- The importance of leaning into *unsafe* zones first — “luck favors the bold”

Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!

How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead.

Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares:

• Her experience as a three-time lymphoma survivor
• Starting her first PT clinic at age 29 with a platinum Amex and a dream
• How Team in Training and endurance sports became both personal therapy and business rocket fuel
• The leadership lessons she learned scaling seven NYC clinic locations
• Why building a practice is a lot like training for a triathlon: painful, joyful, and always worth it

You’ll hear about resilience, self-talk, business mistakes, and the moments that shaped her as a healer and leader. Whether you’re a clinic owner, PT student, or just someone navigating adversity—this one’s for you.

00:00 – Intro: Why PTs Make Great Storytellers

00:22 – Cynthia’s Life-Defining Grit

02:50 – Starting a Practice After Cancer

05:30 – Business Failure, Then Business Boom

08:00 – Treating Patients Through Chemo

10:30 – A Second Diagnosis and Choosing Fertility

13:40 – Endurance Training as Healing

17:00 – Building Client Cohorts Through Triathlons

19:15 – Coping Mechanisms and Self-Talk

23:00 – Leadership Lessons from Scaling in NYC

25:10 – Strategic Partnerships: Can’t Do It Alone

27:30 – Building a Brand That Heals and Inspires

Physical therapists: tired of relying on referrals that never come? Discover how concierge PT and podcast host Dave Kittle uses high-trust networking events to fuel cash-pay patient growth, referral partnerships, and collaborative opportunities — all without traditional ads.

Learn how to structure the perfect dinner event, avoid overdoing your outreach, and build lasting relationships with providers and businesses in your area.

Chapters:

00:00 - Intro: Why Relationship-First Marketing Wins

03:12 - Why Guerrilla Marketing is the New Standard

07:45 - Dinner Strategy 101: Who to Invite, What to Ask

15:22 - The “High School You” Question That Stops People Cold

20:40 - How Table Layout Impacts Conversation Dynamics

27:51 - Don’t Overdo It: The Anti-Scavenger Hunt Rant

34:00 - Luxury Personal Training & MSO Partnerships

39:20 - How to Collaborate Without Competing

43:12 - Creating a Rise-Together Provider Network