Most PT marketing fails because it chases moments instead of relationships.

In this episode, Jimmy McKay breaks down:

• Why conference booths don’t create trust
• How familiarity actually drives hiring and patient decisions
• Why copying trends kills credibility
• The difference between storytelling and telling stories
• Why frequency beats perfection every time

If you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.

• SaRA Health
• EMPOWER EMR
• U.S. Physical Therapy

COVID changed everything — and for many PTs, it left emotional wounds that haven't healed. Kristin Walls and Lisa Kohler join us to unpack “moral injury” — how it’s different from burnout, how it showed up in outpatient and acute care settings, and why it matters for the future of physical therapy.

They preview their CSM talk, highlight new research on provider wellness, and share initiatives like the Wellness Committee and a national survey on professional sustainability.

In this episode:

• Defining moral injury for PTs
• CSM talk preview: The Invisible Wound
• Ethics vs. morals in clinical practice
• Post-traumatic growth and how to achieve it
• Why PT needs moral communities — now more than ever

Links:

• Kristin & Lisa’s CSM Talk: Thursday Feb 12 @ 8am
• LAMP Leadership Series (TED-style talks)
• Wellness Committee (OPTA)
• PT Pintcast on YouTube: https://youtube.com/@ptpintcast
• Website: https://ptpintcast.com

What if leadership in physical therapy wasn’t about titles — but about how you show up? In this episode, three powerhouse PTs share how they stepped up in their careers — not by chasing roles, but by owning their value, raising their hand, and realizing that leadership is a behavior, not a job description. Whether you’re a new grad, a PTA, or a 10-year vet, this one hits home.

Featuring: Todd Norwood, PT, DPT, Lindsey Umlauf, PT, DPT and Kelly Louise Wooldridge, PT, MPT

Hosted by Jimmy McKay

⏱️ CHAPTERS:

00:00 - Intro

02:15 - Why PTs struggle to see themselves as leaders

08:42 - The dangers of saying “I’m just a…”

14:05 - How leadership shows up in patient care

19:45 - Clinic roles vs leadership behaviors

26:02 - Raising your hand before you're "ready"

32:30 - Parting Shots: You belong at the table

36:00 - CSM Session Info + Valentine’s Day PSA

36:55 - Outro + Where to go next

???? GUEST + RESOURCE LINKS:

???? CSM Session: “Leading with Care: Developing PTs in Healthcare Leadership”

???? Sat, Feb 14th, 8:00 AM

???? Anaheim, CA

????️ GUESTS:

Dawn Magnusson & Rachel Prusynski – PTJ Editorial Team

???? EPISODE SUMMARY:

Is peer review really that scary? This special CSM 2026 preview pulls back the curtain on academic publishing with two editors from PTJ. Whether you're a clinician, student, or early-career researcher, you'll learn how to start writing, reviewing, and contributing to the scholarly conversation in physical therapy.

???? Topics covered:

• Why PTs avoid peer review (and why they shouldn’t)
• The surprising benefits of being a reviewer
• Where new writers should start (even if they’re not researchers)
• How PTJ is creating a more inclusive publishing pipeline
• The emotional side of submitting your first article
• “Game time” insights from two seasoned editors

???? CSM Session Info:

Behind the Red Ink: Demystifying Peer Review and Empowering Emerging Scholars

???? Friday, February 13, 2026 | ???? 10:30 AM – 12:00 PM

???? Room 163, ACC North – Anaheim Convention Center

???? Sponsored by:

• Pre-roll: SaRA Health – https://sarahealth.com
• Mid-roll: Empower EMR – https://empoweremr.com
• Pre-parting shot: US Physical Therapy – https://usph.com

What happens when the immune system turns into a weapon against cancer — and PTs aren’t sure what to expect?

Join Jimmy McKay as he interviews three leaders in oncology rehab at CSM 2026. Scott Capozza, Amanda Giarratano, and Stephen Wechsler break down what immunotherapy means for PTs — and how to prepare for the tidal wave of patients already coming.

You’ll learn:

• The real differences between immunotherapy and chemo
• Why side effects often look like inflammation — and how to treat it
• What the data says about exercise improving survival
• Referral patterns, clinical barriers, and how students are pushing change

This is essential listening for any physical therapist working in oncology or interested in the future of personalized cancer care.

Pickleball is the fastest-growing sport in America — especially with older adults. But with its explosive popularity comes a wave of injuries. PTs Diane Fleming and Kristin Walls join the show to share insights from their CSM 2026 session, covering:

• Why pickleball matters in geriatrics AND sports
• Common injury patterns PTs should be ready for
• The SAFE exam and its use in screening athletic older adults
• Advice for PTs pitching fun, nontraditional sessions
• What it looks like when two PTs present... in costume

???? Includes a rapid-fire game: “Pickle or Pass”

• PRE-ROLL: ???? SaRA Health — Remote care via text, easy RTM, no app needed. sarahealth.com
• MID-ROLL: ???? Empower EMR — Clean workflows, faster notes, real support. empoweremr.com
• PARTING SHOT: ???? U.S. Physical Therapy — Build your future in PT. usph.com

Rob Panariello has done it all — from strength coach at St. John's to Director of Health & Performance for the Carolina Panthers, to co-founding one of the largest PT practices in the country. In this episode, he shares:

• The real difference between routine and commitment
• What new grads consistently get wrong
• The value of strength (and when to add RFD)
• How to build a clinic-wide ROI mindset
• Why "being busy" isn't the same as building a career

???? HERO CLIP MOMENT: "There’s a big difference between routine... and commitment."

???? LIGHTNING ROUND GAME: Name That Coach! Rapid-fire quote game: Did this come from Parcells, Vermeil, or Lou C?

???? SPONSOR PLACEMENT:

• PRE-ROLL: SaRA Health
• MID-ROLL: Empower EMR
• PRE-PARTING SHOT: U.S. Physical Therapy

Hear from the storytellers behind LAMP’s TED-style leadership session at CSM 2026. These PTs aren’t just talking about leadership—they’re living it through deeply personal stories of rediscovery, burnout recovery, and professional pivots.

????️ Hear from:

• Jennifer Green-Wilson on how passion fuels transformation
• Sean Bagbey on mental health and leadership
• John Corcoran on finding influence outside the traditional path
• Kristin Walls on self-leadership and reclaiming your identity
• Lori Pearlmutter and Susan Lukens on sustainability, connection, and growth

???? TED-Style Session Info: Thursday, Feb 12 · 2:00–3:30 PM at APTA CSM 2026

???? Why Listen: Whether you’re a new grad, student, or seasoned PT, these stories will remind you why you started and help you lead from within.