Most PT marketing fails because it chases moments instead of relationships.

In this episode, Jimmy McKay breaks down:

• Why conference booths don’t create trust
• How familiarity actually drives hiring and patient decisions
• Why copying trends kills credibility
• The difference between storytelling and telling stories
• Why frequency beats perfection every time

If you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.

• SaRA Health
• EMPOWER EMR
• U.S. Physical Therapy

COVID changed everything — and for many PTs, it left emotional wounds that haven't healed. Kristin Walls and Lisa Kohler join us to unpack “moral injury” — how it’s different from burnout, how it showed up in outpatient and acute care settings, and why it matters for the future of physical therapy.

They preview their CSM talk, highlight new research on provider wellness, and share initiatives like the Wellness Committee and a national survey on professional sustainability.

In this episode:

• Defining moral injury for PTs
• CSM talk preview: The Invisible Wound
• Ethics vs. morals in clinical practice
• Post-traumatic growth and how to achieve it
• Why PT needs moral communities — now more than ever

Links:

• Kristin & Lisa’s CSM Talk: Thursday Feb 12 @ 8am
• LAMP Leadership Series (TED-style talks)
• Wellness Committee (OPTA)
• PT Pintcast on YouTube: https://youtube.com/@ptpintcast
• Website: https://ptpintcast.com

What if leadership in physical therapy wasn’t about titles — but about how you show up? In this episode, three powerhouse PTs share how they stepped up in their careers — not by chasing roles, but by owning their value, raising their hand, and realizing that leadership is a behavior, not a job description. Whether you’re a new grad, a PTA, or a 10-year vet, this one hits home.

Featuring: Todd Norwood, PT, DPT, Lindsey Umlauf, PT, DPT and Kelly Louise Wooldridge, PT, MPT

Hosted by Jimmy McKay

⏱️ CHAPTERS:

00:00 - Intro

02:15 - Why PTs struggle to see themselves as leaders

08:42 - The dangers of saying “I’m just a…”

14:05 - How leadership shows up in patient care

19:45 - Clinic roles vs leadership behaviors

26:02 - Raising your hand before you're "ready"

32:30 - Parting Shots: You belong at the table

36:00 - CSM Session Info + Valentine’s Day PSA

36:55 - Outro + Where to go next

???? GUEST + RESOURCE LINKS:

???? CSM Session: “Leading with Care: Developing PTs in Healthcare Leadership”

???? Sat, Feb 14th, 8:00 AM

???? Anaheim, CA