Today’s PT Breakfast Club serves up fake ads and real strategy.

From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.

In this episode:

• ???? How to rethink continuing ed as a Combine model
• ???? Why your CEU program should just partner with MedBridge
• ???? Red Bull isn’t an energy drink brand — and neither are you
• ???? The McDonald's SMS review tactic that clinics should steal
• ???? Fake ads with real lessons — CordyCluck™ & CPTGPT™

This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.

We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.

Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.

In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.

You’ll hear:

• How one LinkedIn post attracted dozens of volunteer instructors
• Why PTs struggle with business (fear, uncertainty, no roadmap)
• How the year-long curriculum is structured (monthly themes + weekly micro-lessons)
• Why finance, operations, leadership, culture, law, and real estate must be part of PT education
• What PTs can finally learn that DPT programs never had time to teach
• How the entire project stays free and open to the profession

Whether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.