Episode Summary:

Join Ben Reed as he speaks with Bill Stathopoulos—author of Cold Email Secrets and founder of Sales Captain.

Bill shares how he built a leading outbound agency that scaled from mastering messaging with leading brands to developing their own AI-powered reply systems.

Discover the behind-the-scenes of fast-paced book creation, high-stakes offer crafting, and staying ahead in the shifting world of outbound marketing.

What You Will Learn:

• The unexpected journey from Zoom-recorded conversations to a nearly 200-page cold email book, and the rigorous revisions that shaped it.
• How Bill leveraged cold outbound to go from recruiting elite speakers to landing million-dollar campaigns with brands like Amazon, Apple, and JCPenney.
• The contrasting types of agencies in the cold email space—from get-rich-quick schemes to expert-focused firms to scalable, client-first businesses.
• Insights on crafting offers and messaging that resonate with a cold audience—and why testing, negative replies, and rapid iteration matter.
• Strategies behind Sales Captain’s custom-built AI BDR tool: how it intelligently classifies replies and auto-responds without hallucinations.
• Trends reshaping outbound: the shift from one-to-one emails to outbound-as-inbound, multi-channel orchestration, signal-based personalization, and the renewed emphasis on relevance and deliverability.
• The enduring importance of idea-market fit: targeting the right ICP, creating compelling messaging, and maintaining email deliverability—a triad where any weakness can break your campaign.

Featured Guest: Bill Stathopoulos — Author of Cold Email Secrets and Founder of Sales Captain, specializing in data-driven, AI-enhanced outbound strategies.

Connect with Bill:

• LinkedIn: https://www.linkedin.com/in/billstath/

Host: Ben Reed, host of the NextGen Sales Leaders Podcast.

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

• https://www.nextgensalessystems.com/

Centralize, analyze, and visualize your B2B data:

• https://www.revyops.com

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for B2B CRO, Sales, and Marketing industry insights. If you found value in today’s episode, please leave us a review.

Episode Summary:

Host Ben Reed sits down with Jeff Gostovich, a 26-year veteran in B2B and B2C sales and a master of capital raising in the oil and gas industry.

Jeff breaks down his journey from door-to-door sales to raising millions over the phone with high-net-worth investors—all without Zoom or in-person meetings.

Tune in for Jedi-level insights into sales psychology, handling high-risk deals, and how being authentic and aligned beats hard-selling tactics every time.

What You Will Learn:

• Why oil and gas capital raising is one of the most challenging sales fields.
• How to influence high-net-worth individuals to invest in high-risk deals—over the phone.
• The psychology of top-tier sales, including the power of silence and disqualifying early.
• The art of building alignment over persuasion in sales.
• How to be the “CIA agent” of enterprise sales and master internal influence.
• Real-world insights on subject-matter expertise, listening, and identifying real buyers.

Featured Guest: Jeff Gostovich – Capital raising expert and high-ticket sales specialist in the oil and gas industry.

Connect with Jeff Gostovich:

• Call/Text: (307) 630-3992

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights in B2B sales, CRO strategies, and marketing leadership. Found value in this episode? Please leave us a review!

Episode Summary:

Join us on this episode of the NextGen Sales Leader Podcast as Ben Reed sits down with Tyler Mounce, the founder of Amplis, a lead generation agency based in Orange County, California.

Tyler shares his journey from a career in personal training to founding a marketing agency that specializes in lead generation for bootstrapped service businesses.

Dive into the evolving world of outbound marketing, the nuances of cold email vs. LinkedIn outreach, and the challenges and opportunities facing early-stage agencies in 2025.

What You Will Learn:

• How Tyler transitioned from personal training and marketing to founding Amplis.
• The unique struggles of lead gen for service-based businesses and how Amplis solves them.
• Why cold email is harder than ever and what channels are working now.
• How to qualify clients beyond just business metrics using psychographics.
• The rising importance of human connection and “old-school sales” in a hyper-automated world.
• Tyler’s hot take on the limits of AI and how it's shaping modern entrepreneurship.

Featured Guest: Tyler Mounce – Founder of Amplis, a marketing agency focused on scalable lead generation for service businesses.

Connect with Tyler:

• Website: https://www.amplis.co
• LinkedIn: https://www.linkedin.com/in/tylermounce/

Host: Ben Reed, host of the NextGen Sales Leader Podcast.

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600
• Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leader Podcast for the latest B2B growth, outbound, and sales strategies. If you found value in today’s episode, please leave us a review!

Episode Summary:

In this powerful and deeply personal episode, Ben Reed welcomes Maddison Brusman, a spiritual coach who helps entrepreneurs unlock their full potential by addressing the inner emotional blocks that hold them back.

From a chaotic retreat in the Costa Rican jungle to life-altering breakthroughs in business and personal growth, Ben and Maddison explore the transformative journey of reconnecting with oneself, letting go of control, and embracing authenticity as a driver of true success.

What You Will Learn:

• Why emotional intelligence and inner work are essential for peak business performance.
• The incredible story of a healing retreat in Costa Rica that led to spiritual breakthroughs.
• How fear, abandonment, and control sabotage success—and what to do about it.
• The power of surrender, authenticity, and self-awareness in sales and entrepreneurship.
• Practical steps to begin your own spiritual development journey.

Featured Guest: Maddison Brusman – Spiritual coach for entrepreneurs and high performers.

Connect with Madison:

• LinkedIn: https://www.linkedin.com/in/maddisonbrusman/
• Instagram: @maddison.brusman
• YouTube: @maddison.brusman

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Youtube: https://www.youtube.com/@BenjaminAaronReed
• Instagram: @nextgensalessystems

Work with Ben:

• https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for cutting-edge insights into B2B growth, sales, and the mindset of elite performers. If this episode brought you value, leave us a review!

Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary:

Join us on this episode of Next Gen Sales Leader as Benjamin Reed sits down with Kristie Jones, founder of Selling Your Way In and seasoned SaaS B2B advisor. Kristie shares her unconventional journey from retail management to leading a revenue-growth-focused sales consultancy.

Discover how she pivoted into subscription-based sales in 2000, built deep connections in the St. Louis startup community, and transitioned into the consulting world, where she specializes in helping early‑stage SaaS founders formalize and scale their GTM motion.

Kristie reveals her playbook—from building fractional leadership, crafting sales hiring systems and playbooks, to a unique mindset around matching candidate fit to roles. This episode highlights the importance of knowing your differentiation, going beyond generic lead generation, and hiring for grit, alignment, and process maturity to avoid misfits and churn.

What You Will Learn:

• How Kristie made the leap from department store retail to subscription‑based sales and SaaS leadership.
• The importance of embedding formal processes, documentation, and sales training into early-stage growth.
• How she turned fractional sales leadership into scalable consulting frameworks for documenting processes and hiring.
• Insights on effective hiring: using assessments, behavioral traits, candidate ICPs, and the “three‑day challenge.”
• Why lateral thinking about sales hiring—like athlete backgrounds or unrelated high‑pressure roles—can signal grit and match.
• The nuance between billing people into roles vs. matching their natural drive and strengths.
• How founders and consultants can focus on micro‑segmentation, ICP clarity, and leading workshops to align sales teams.

Featured Guest: Kristie Jones – Founder of Selling Your Way In, SaaS sales consultant and advisor to early-stage B2B founders.

Connect with Kristy:

• LinkedIn: https://www.linkedin.com/in/kristiekjones/

Host: Benjamin Reed – Host of the Next Gen Sales Leader Podcast.

Connect with Benjamin:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: If you enjoyed today’s episode, subscribe to the Next Gen Sales Leader Podcast for deep insights on CRO, sales strategy, and B2B growth. We’d love for you to leave a review and share your favorite lessons!

Episode Summary:

Today’s Next Gen Sales Leader podcast features a powerhouse roundtable on email deliverability, co-hosted by Benjamin Reed and Christian Oland. They brought together nine top cold email deliverability experts to tackle the biggest inboxing challenges and share proven strategies to improve cold email results by helping you get your cold emails into inboxes in 2025.

What You Will Learn:

• Why ongoing education on deliverability is critical, as best practices are constantly evolving and outdated strategies can tank results.
• How to diagnose deliverability issues, starting with domain health checks using inbox placement tools.
• The importance of diversifying infrastructure using multiple ESPs, sequencers, and domain registrars to avoid a single-point failure.
• Proven tactics in domain and IP strategy, including using aged domains, geo-TLDs, and subdomains to enhance deliverability.
• Best practices around warmup—sending positive, human-like engagement to boost domain reputation—and why volume management is key.
• Insights into ESP-specific strategies: Outlook presents new challenges, but long-aged domains and low volume-per-domain tactics can still get high reply rates.
• Infrastructure platforms from each panelist, showing how they help scale safely and improve results.

Hosts:

• Benjamin Reed – RevyOps, Revyops.com
  • LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Christian Oland – Founder, RevGen Labs & RevReply
  • https://www.linkedin.com/in/c-oland/

Featured Guests:

• Kidous Mahteme – Co‑founder, Inframail
• Dean Fiacco – Founder, ScaledMail
• Frank Sondors – Co-founder, CEO, Salesforge
• Felipe Aranguiz - Director of BD, Instantly
• Ken Volk – Co-Founder & CEO, Mailrun
• Namit Jindal – Founder, Aerosend
• Piotr Mikrut – Founder, Experiment5m

Featured Sponsor:

• Revyops.com | The #1 Revenue Operations Central Database <- Sign up now!
  • No more messy duplicated lists! Centralize all your clients' data, build better dashboards, and become your own data provider by integrating with your favorite tools, such as Clay, N8N, Sequencers, Trigger/Intent Tracking Tools, and CRMs.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for expert insights on B2B GTM, sales, and outbound strategy.

If you found value in today’s episode, please leave us a review.

Episode Summary:

In this episode of the Next Gen Sales Leaders podcast, host Ben Reed sits down with Scott Martinis, CEO and founder of B2B Catalyst, to explore the realities of go-to-market (GTM) strategy in today’s SaaS and B2B world. Scott shares hard-won insights on tool overload, identifying true bottlenecks in your revenue engine, and why product-market fit and case studies are the real engines of growth. This is a masterclass in GTM engineering, tackling everything from cold email myths to building sustainable outbound systems and aligning tools, processes, and people for maximum impact.

What You Will Learn:

• Why tool overload and misaligned tech stacks are stalling GTM efforts.
• The importance of focusing on bottlenecks instead of chasing shiny tools.
• How to think about TAM, SAM, and true product-market fit in B2B sales.
• The hidden pitfalls of cold email and why cold calling still matters.
• The power of case studies as proof of product-market fit and growth levers.
• Why discernment and empathy are the ultimate sales and GTM superpowers.

Featured Guest: Scott Martinis — CEO and Founder of B2B Catalyst, a go-to-market engineering consultancy helping B2B teams systematically identify and resolve growth bottlenecks.

Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/scottmartinez/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube: https://www.youtube.com/@BenjaminAaronReed

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights into B2B Growth Sales, and Marketing. If you found value in today’s conversation, please leave us a review!

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben: https://www.nextgensalessystems.com/

Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

https://www.nextgensalessystems.com/