(Sponsored By RevyOps – The #1 GTM Data Management Platform): https://tinyurl.com/revyops-soheil-saeidmehr

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed is joined by Soheil Saeidmehr, Head of Service Delivery at ColdIQ, for a deep dive into the reality behind AI, GTM engineering, and modern outbound sales.

Sohail breaks down how ColdIQ scaled from roughly $70k to $800k in monthly recurring revenue, why the SDR role is changing (but not disappearing), and how AI should be used as leverage not a replacement for human judgment. The conversation covers real-world AI workflows, multi-LLM outbound systems, persona-based copy, LinkedIn distribution, and what it actually takes to win in today’s crowded GTM environment.

Featured Guest:

Soheil Saeidmehr – Head of Service Delivery, ColdIQ

Host:

Ben Reed – Host of the Next Gen Sales Leaders Podcast

What you’ll learn:

- Why GTM engineers and SDRs still matter in an AI-driven sales world

- Where AI truly excels in outbound and where humans are still essential

- How ColdIQ uses multiple LLMs across research, enrichment, and copy

- A modular approach to outbound copy by persona and function

- How to think about AB testing when AI generates dynamic variants

- Why judgment, taste, and context can’t be automated

- How LinkedIn content compounds outbound performance

- Practical advice for agencies scaling without burning cash

- The importance of community and consistency in sales careers

Episode Highlights:

[00:02:57] Why Humans Still Need to Stay in the Loop

[00:09:38] AI's Real Capabilities vs. The Hype

[00:10:11] Breaking Down Copy with Multi-LLM Workflows

[00:14:07] The ColdIQ Agentic Flow System

[00:17:28] Modular, Persona-Based Campaign Design

[00:20:17] A/B Testing When AI Generates the Variants

[00:23:59] Data Stack: Airtable, Dashboards, and Limitations

[00:27:55] Scaling from 70K to 800K MRR: The ColdIQ Flywheel

Connect with Sohail:

LinkedIn: https://www.linkedin.com/in/soheil-saeidmehr/

Website: coldiq.com

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for expert insights on B2B sales, GTM strategy, RevOps, and SaaS leadership. If you found value in today’s conversation, please leave us a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-soheil-saeidmehr

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-hugo-m-d

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Hugo Millington Drake, Founder of Trigify, to unpack the real journey of building a SaaS company in today’s crowded GTM landscape. Hugo shares how Trigify evolved from an accidental automation agency into a social intent platform, why interest-based signals outperform traditional triggers, and the hidden challenges of selling software to cost-sensitive agencies. The conversation dives deep into PLG vs. sales-led growth, churn, pricing pressure, LinkedIn outbound, the rise of GTM engineers, and why most founders underestimate how hard software really is.

What you’ll learn:

• How Trigify pivoted from an agency into a SaaS product
• Why social engagement data beats traditional trigger-based signals
• The real differences between selling services vs. selling software
• Why PLG is harder than it looks in complex GTM tools
• The challenges of churn when selling to agencies
• LinkedIn outbound vs. cold email at scale
• Influencers, micro-creators, and early SaaS distribution strategies
• The truth about “GTM engineers” and no-code/AI hype
• Why founder stress is often self-inflicted and how to manage it

Episode Highlights:

[00:00:48] What Trigify does and how it evolved

[00:04:43] Interest-based targeting vs. traditional triggers

[00:07:27] From automation agency to SaaS, selling $149 software vs. $3k retainers

[00:18:41] Churn, pricing pressure, and agency customers

[00:27:17] PLG, onboarding, and customer confusion

[00:40:00] GTM engineers, Clay, and AI tool hype

[00:54:13] LinkedIn outbound, fake accounts, and scale limits

[01:11:10] Founder stress, perspective, and long-term thinking

Featured Guest:

Hugo Millington Drake – Founder, Trigify

Host:

Ben Reed, Host of the Next Gen Sales Leaders Podcast

Connect with Hugo:

Website: https://www.trigify.io/

LinkedIn: https://www.linkedin.com/in/hugomdrake/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for expert insights on B2B sales, GTM strategy, RevOps, and SaaS leadership. If you found value in today’s conversation, please leave us a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-hugo-m-d

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-thibault-garcia

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Thibault Garcia, founder of Reachly, to explore what it really takes to build a successful lead generation agency without chasing trends or hype. Thibault shares his journey from growing up in France to building a global agency from Thailand, starting on Fiverr while working a full-time corporate job, and eventually scaling, acquiring another agency, and serving clients across APAC, the UK, and the US. The conversation dives into consistency vs. trend hopping, the reality behind overnight success, agency fulfillment challenges, and why long-term thinking always wins.

What you’ll learn:

• Why trend hopping into AI and automation often leads to failure
• How Thibault validated his agency idea on Fiverr before quitting his job
• The difference between selling leads and actually delivering results
• Why most agencies struggle after 5–8 clients and how to avoid the yo-yo effect
• Horizontal vs. vertical agency models and when each makes sense
• How podcasts and long-form content build trust before the sales call
• Why patience, repetition, and discipline matter more than speed

Featured Guest:

Thibault Garcia, Founder, Reachly

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:05:00] Building a business outside the US

[00:08:50] Starting a side business on Fiverr while working full-time

[00:12:00] Why trend hopping is a trap

[00:14:04] Knowing when to persist vs. when to pivot

[00:24:35] Acquiring another lead gen agency

[00:30:00] Scaling agencies and the fulfillment bottleneck

[00:43:12] Horizontal vs. vertical agency strategies

[00:56:26] Clay, GTM engineers, and the future of AI in outbound

[01:10:44] The long-term mindset every founder needs

Connect with Thibault:

Website: https://www.reachly.co/

LinkedIn: https://www.linkedin.com/in/thibault-garcia/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for expert insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave us a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-thibault-garcia