Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with Jordan Park, Founder of Rev Pilot, to discuss how to build simple, scalable sales systems that sales reps actually use. Jordan shares insights on improving CRM adoption, creating accountability, and cutting through the hype around AI in sales. Together, they unpack the human side of sales operations, the difference between management and ops, and why great leadership and simplicity always win.

What You Will Learn:

• How Rev Pilot helps companies build sales systems reps love and leaders trust.
• Why most CRM adoption issues come down to leadership, not technology.
• The key differences between sales management and sales operations.
• How to handle resistant reps and drive real accountability.
• Why AI is not the silver bullet for sales operations.
• The legal and ethical risks of AI voice agents in outbound sales.
• Why simplicity and discernment outperform complexity and hype.

Featured Guest: Jordan Park – Founder, RevPilot

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

• 01:14 – What Rev Pilot does and why trust in your system matters more than tech
• 03:22 – Sales rep adoption: The #1 thing that makes or breaks CRM implementation
• 07:45 – Leadership vs. systems: fixing behavior, not just processes
• 14:43 – The three-step framework for handling resistant sales reps
• 10:59 – Cultural pushback: when a few unhappy reps can derail the whole system.
• 22:17 – Top-down leadership vs. democratized values (the culture coach disaster story)
• 30:20 – The 12 leads/week guy who wanted AI: When solutions chase problems
• 42:30 – AI hype vs. reality: Why most businesses don't actually need AI
• 52:28 – The politics of tech providers and why honest voices get silenced
• 01:08:12 – WARNING: AI voice agents and FTC robocall compliance (this will get you sued)
• 01:17:18 – Signal-based outreach: Context beats personalization every time

Connect with Jordan:

Website: https://revpilot.co

YouTube: Jordan R. Park

LinkedIn: https://www.linkedin.com/in/thesalesoperator/

Instagram: @jordanrpark

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "NextGen Sales Systems:"

https://tinyurl.com/next-gen-skool

Centralize & Analyze Your GTM Data: https://revyops.com

Episode Summary: In this episode of the Next Gen Sales Leader Podcast, Ben welcomes Felipe Aranguiz , Head of Growth and Partner at Email Bison. Felipe shares his decade-long journey in cold email, from the early days of sending “spam” to co-founding one of the most advanced email deliverability platforms tailored for agencies and GTM teams. They unpack how the cold email industry has evolved, why deliverability is the most critical lever today, and how the best players in the space are adapting. This is a must-listen for GTM Agency owners, cold email pros, and anyone doing outbound marketing today.

What You Will Learn:

• Why deliverability is the new bottleneck in cold email and how to overcome it.
• The major differences between Email Bison and other sequencers like Instantly.
• Insights from Taylor Harron's 250K email deliverability benchmark study.
• Why most cold email data is misleading (and how to fix it).
• What separates top-performing agencies from the rest.
• Why tracking full-funnel metrics matters more than reply rates.
• Felipe’s take on building an honorable business in a hype-driven industry.

Featured Guest: Felipe Aranguiz – Head of Growth & Partner, Email Bison

Connect with Felipe:

• LinkedIn: https://www.linkedin.com/in/felipearanguiz/

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for B2B cold outbound, lead generation, sales, and marketing industry insights. If you found value in today’s episode, please leave us a review.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM Scaling Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Give your GTM Team Data Super Powers: https://tinyurl.com/revyops-29

Episode Summary: Join me with Carolyn Dilks, Co-Founder of Passetto, a GTM and Revenue Operations Agency that helps you "Fix Your Pipeline Problem. For Good."

We dive deep into the evolving world of revenue operations, data integrity, and the emerging GTM engineering trend.

Carolyn shares her journey in building data-driven systems that align marketing and sales into a unified revenue engine.

We tackle the myths around attribution, the messy reality of CRM data, and how to fix the broken frameworks that most teams are still using to measure success.

What You Will Learn:

• Why most B2B teams are still using decade-old models for measuring revenue success.
• How to transition from a source-based attribution model to a more insightful causal chain of events.
• What defines a true GTM Engineer—and how that differs from RevOps.
• The biggest constraints holding back revenue growth and how to solve them using data.
• How Passetto uses tech-enabled advisory services to clean CRM data and unlock actionable growth insights.

Featured Guest: Carolyn Dilks – Co-Founder of Passetto, revenue data strategist, and B2B growth expert.

Connect with Carolyn:

• LinkedIn: https://www.linkedin.com/in/carolyn-dilks/
• Website: https://www.passetto.com/

Host: Ben Reed, host of the NextGen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for bold insights on B2B CRO, sales, and marketing strategy. If you found value in today’s episode, please leave us a review!

Join our B2B GTM & RevOps Entrepreneur Community:

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/carolyn-1