280. How Much Should a Roofing Company Spend on Marketing? (The REAL Number)
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280. How Much Should a Roofing Company Spend on Marketing? (The REAL Number)
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Want help mapping out what your 5% looks like? Book a call with our team.
Roofing companies are constantly told they should spend 10% or more of their revenue on marketing - especially if they want to grow. But that advice is outdated, unrealistic, and costing roofing companies a lot of money.
In this video, Joseph Hughes from Contractor Dynamics breaks down the real percentage roofing companies should spend on marketing in 2026… and why the smartest, most profitable roofing companies in the country are operating at around 5%, not 10%.
You’ll learn:
✔️ Why spending 10%+ on marketing usually signals a broken system
✔️ Why buying leads is the most expensive way to grow
✔️ How in-house marketing capability reduces your costs over time
✔️ What top roofing companies are doing to keep marketing spend efficient
✔️ The exact activities that make the 5% rule possible
✔️ How to lower your cost per acquisition while building a stronger brand
If you’ve ever wondered how much a roofing company should spend on marketing, this is the most honest, practical breakdown you’ll find.
🚀 Want help building a marketing system inside your roofing company?
Our team trains roofing companies across the US to build their own in-house marketing capability - so you can spend less, convert more, and grow with clarity and confidence.
👉 Book a call with our team
About Contractor Dynamics
Contractor Dynamics helps roofing companies build and run their own marketing systems — without relying on agencies, gimmicks, or overpriced lead gen. We work with companies from $1M–$100M+ in annual revenue, helping them create predictable growth through brand, content, tracking, and in-house capability.
Connect with Contractor Dynamics
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