Episodios

  • The Culture Keepers ft. Tara DeVeaux

    The Culture Keepers ft. Tara DeVeaux
    Mar 14 2025
    Burrell Communications CEO Tara DeVeaux joins Kai to unpack the evolving role of culture in marketing, challenging outdated assumptions about identity, behavior, and influence. They discuss the biggest misconceptions about Burrell, the agency’s shift from a multicultural label to a general market powerhouse, and the impact of today’s political climate on Black-owned businesses. Tara shares insights from Burrell’s Cultural Compass study, revealing how media habits and consumer behavior are shaped by intersectional identities—not just demographics.
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    24 m
  • The Brand Didn't Brand

    The Brand Didn't Brand
    Nov 7 2024
    There are many takeaways from the 2024 election, but our main one is this: the DNC brand didn’t resonate the way they thought it would. We went live on Instagram the day after, as America faced a new reality once again.
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    58 m
  • Happy Birthday, Grimace! A Brave Brands Celebration.

    Happy Birthday, Grimace! A Brave Brands Celebration.
    Oct 7 2024
    Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We’ll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we’ll discuss the team's bravest moments in bringing this campaign to life! Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/
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    41 m
  • Runway Decoded ft. Nicolas Garcia, Scott Lux & Olu Gbenga Obafemi

    Runway Decoded ft. Nicolas Garcia, Scott Lux & Olu Gbenga Obafemi
    Sep 19 2024
    As Fashion Week took over New York City, we explored the intersection of marketing and fashion with industry leaders Nicolas Garcia (Garcias), Scott Lux (ESPRIT), and Olu Gbenga Obafemi (Uncommon Threads). Every brand is striving to keep up with the ever-changing consumer demands, so we're decoding the latest trends and uncovering how these two powerful industries are shaping modern culture.
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    51 m
  • The Digital-First Election feat Mark Skidmore

    The Digital-First Election feat Mark Skidmore
    Sep 3 2024
    The Advertising Club of New York and the Mixed Company Podcast are partners for 2024! This collaboration aims to bring together the best of both worlds - the expertise of the Advertising Club and the engaging content of the Mixed Company Podcast. In a time when digital innovation is transforming every aspect of our lives, it's no surprise that our election processes are undergoing a profound shift. For the first time, digital strategies, social media, and online platforms are not just supplementary tools but central to how campaigns are run, how messages are spread, and how voters are engaged. Mark Skidmore, the CEO of Assemble, joins us to share his insights from working on campaigns for Obama and more.
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    50 m
  • Gen Next ft. Jonay Jackson & Faith Andrews

    Gen Next ft. Jonay Jackson & Faith Andrews
    Jun 20 2024
    Generation Z, also known as Gen-Z, refers to individuals born between 1997 and 2012. As this generation becomes increasingly influential in the market, it's crucial for businesses to understand their behavior and preferences to effectively reach and engage with them. In partnership with the Advertising Club of NY, we delve into the latest trends in marketing for Gen-Z, and explore their unique characteristics, values, and behaviors that differentiate them from previous generations.
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    47 m
  • The Next Era of Greatness Ft. Burrell Communications Group CEO Tara DeVeaux

    The Next Era of Greatness Ft. Burrell Communications Group CEO Tara DeVeaux
    Jun 18 2024
    In October of 2023 Burrell Communications announced it was officially under new leadership. Boldly boasting a remarkable acquisition by the Black-owned private equity firm FVLCRUM Partners and Channing Johnson, a Los Angeles attorney at Loeb & Loeb, through his investment company View Park Capital. As apart of this leadership shift, Tara DeVeaux, former CMO of LA Based firm wild Card Creative Group, and managing director of its creative content division, 3AM, would be taking the big seat as CEO and ACTIVELY pursuing General Market work. In this episode, we chat with Tara about how she got here, how things are going so far, and what the future holds for Burrell Communications Group under her leadership.
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    1 h y 7 m
  • Advertising Revolutionary Ft. Jason Chambers

    Advertising Revolutionary Ft. Jason Chambers
    May 9 2024
    Jason P. Chambers’ new book 'Advertising Revolutionary: The Life and Work of Tom Burrell' spotlights the ad exec's influence on the industry's approach to marketing to Black Americans. He joined us to give insight into why he chose to highlight Burrell and why the book is important for this generation of advertisers.
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    56 m