The Culture Keepers ft. Tara DeVeaux

Burrell Communications CEO Tara DeVeaux joins Kai to unpack the evolving role of culture in marketing, challenging outdated assumptions about identity, behavior, and influence. They discuss the biggest misconceptions about Burrell, the agency’s shift from a multicultural label to a general market powerhouse, and the impact of today’s political climate on Black-owned businesses. Tara shares insights from Burrell’s Cultural Compass study, revealing how media habits and consumer behavior are shaped by intersectional identities—not just demographics.