The Digital-First Election feat Mark Skidmore

The Advertising Club of New York and the Mixed Company Podcast are partners for 2024! This collaboration aims to bring together the best of both worlds - the expertise of the Advertising Club and the engaging content of the Mixed Company Podcast. In a time when digital innovation is transforming every aspect of our lives, it's no surprise that our election processes are undergoing a profound shift. For the first time, digital strategies, social media, and online platforms are not just supplementary tools but central to how campaigns are run, how messages are spread, and how voters are engaged. Mark Skidmore, the CEO of Assemble, joins us to share his insights from working on campaigns for Obama and more.