AI is changing local SEO fast—and your Google visibility may be shrinking even if rankings haven’t dropped. Using data from 179 Google Business Profiles, this video exposes how AI Local Packs are replacing the 3-pack, slashing calls and traffic. Learn why it’s happening, what it means for your business, and how to adapt now.

In this exclusive session, we’re joined by Mike King, one of the sharpest minds in search, to unpack the wildest shifts happening in Google’s AI-powered results right now. You’ll get a behind-the-scenes look at real tactics Mike is using for clients today to gain visibility across AI platforms like Google and ChatGPT and how you can apply them immediately.

LIVE TOOL DEMO: Mike will walk through a powerful fan-out query tool that uncovers how Google is interpreting and ranking entire topics. We’ll even use real audience examples in the demo so you can see it in action.

What you’ll learn:

✅ The “fan-out query” method explained in plain English

✅ How to pull Google’s full query list for your niche

✅ Tactics to help small businesses stand out in an AI-dominated search landscape

✅ Why certain blackhat strategies still work (and Mike’s take on them)

Whether you’re a business owner, SEO strategist, or just trying to stay ahead of AI’s impact on search, this webinar will leave you with actionable insights you won’t find anywhere else.

Save your seat now and come ready with a topic for the live tool demo! Register👉 https://localu.org/how-rank-2026-mike-king-webinar/

Links:

Mike King's Tool - https://ipullrank.com/tools/qforia

https://ipullrank.com/case-studies

Mike King's Conference April 27-30, 2026 - https://seoweek.org/

LocalU Global - Attend from Anywhere🌎 - https://localu.org/etn/localu-global-january-28-2026/

Next Months Webinar: https://localu.org/gbp-violations-punishment-ben-fisher/

Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search, and aggressive review attacks. Experts Joy Hawkins @SterlingSkyInc Luc Durand @rankingacademy & Darren Shaw @WhitesparkCa reveal how to prepare, understand mobile search shifts, deal with fake reviews, and apply effective strategies to stay competitive. Don't fall behind – watch LIVE to secure your local rankings!

Date : December 17, 2025

Time : 11:00 am - 1:00 pm ET

Register for updates: https://localu.org/etn/surviving-local-seo-in-2026/

Chapters:

0:00 Welcome to 2026 Local SEO Threats & Expert Introductions

2:00 Understanding Declining Google Business Profile Calls

4:30 The Impact of AI-Powered Local Packs on Visibility

8:00 Google's Monetization Strategy & SERP Changes

13:00 The Rise of Local Pack Ads and Local Services Ads (LSAs)

16:00 Maximizing Value from Local Services Ads: Agency Perspective

20:00 Diversifying Lead Generation Beyond Organic SEO

23:00 Analyzing Traffic from AI Platforms like ChatGPT & Gemini

29:00 Why Video Marketing is Essential for Local Businesses

36:00 Debunking Local SEO Myths: Geotagging & AI-Generated Video

40:00 Whitespark Local Ranking Grid: Advanced Tracking & LLM Visibility

45:00 Effective Strategies for Google Review Generation

50:00 Open Hours as a Local Ranking Factor & Service Area Business (SAB) Challenges

58:00 Navigating Co-working Spaces & Subleasing for Business Addresses

1:02:00 Optimizing Service Area Pages & Core Business Citations

1:07:00 Combating Review Extortion & Understanding Google's Review Jail

1:19:00 Top Local SEO Strategies for 2026 Success

1:25:00 Identifying & Avoiding Wasted Local SEO Tactics

1:32:00 Ranking Strategies for Gemini AI & Perplexity: What Matters Now

1:36:00 Essential Call Tracking for Local SEO & The Role of TikTok Ads

1:40:00 Developing Niche Video Content Ideas for Local Businesses

1:42:00 Local Grid Tracking: "Near Me" vs. "Keyword + City" Queries

1:44:00 Best Practices for Responding to Negative Google Reviews

1:48:00 Final Key Takeaways to Future-Proof Your Local Business

#LocalSEO

#GoogleBusinessProfile

#ReviewManagement

Dive deep into the evolving world of SEO with expert insights! Learn why traditional SEO tactics are dead, how Forbes' strategy crumbled, and the new 2026 playbook for success. Discover the power of brand building, founder marketing, and Reddit as an SEO cheat code. We'll also explore AI's true role in content and what Google won't tell you. Don't miss out on strategies to protect your traffic and thrive in 2026 and beyond. Subscribe for cutting-edge Local SEO insights!

Date : November 13, 2025

Time : 1:00 pm - 2:30 pm ET

Register for updates: https://localu.org/etn/the-future-of-seo-what-google-wont-tell-you-but-we-will/

Chapters:

00:00 - Intro: The Future of SEO & Content

00:40 - Why Viral Content Isn't Always Effective

01:40 - Forbes' SEO Strategy Collapse Explained

04:05 - Understanding Google's Helpful Content Update

06:45 - The Old SEO Playbook: What's Dead in 2025

09:30 - The New SEO Strategy: Build Brand First

12:00 - SEO for Small Businesses: When to Invest

14:20 - Choosing Organic Channels: Fit Over Hype

17:30 - Reddit: The SEO "Cheat Code" & Its Risks

23:45 - How Reddit Manipulates Google & AI

28:00 - Founder Marketing & Business Exits

30:45 - Small Business Marketing: Ads vs. SEO

33:00 - Personal Brand: Surviving the AI Content Wave

35:30 - Hyper-Targeted Bottom-Funnel Content

38:00 - Future of Marketing: Private Communities (Discord, WhatsApp)

43:00 - Ranking in the AI Era: LLMs & SEO

45:30 - New AI Ranking Signals: Reviews, Awards, PR

47:00 - SEO Timeline for Small Businesses: Realistic Expectations

49:10 - Competitor Comparison Content Strategy

52:30 - Website Health Tools & Keyword Research for Topics

55:20 - AI in Content Creation: Repurposing vs. Originality

01:00:30 - The #1 Skill for New Marketers: Copywriting

01:02:00 - Recommended Copywriting Books

01:03:00 - Final Thoughts & Connect with Lars

#SEOFuture #GoogleAI #LocalSEO

September 17, 2025 at 12:00 PM ET

Webinar: Mastering ROI in SEO: Insider Tips from a Multi-Million Dollar Agency Founder

Join us for an exclusive interview with Jason Hennessey, the mastermind behind a leading SEO agency specializing in law firms. With a business that generates 8-figures annually and has been featured on the Inc. 5000 list for six years in a row, Jason knows what it takes to deliver SEO results that drive revenue.

In this webinar, he’ll share actionable strategies, success stories, and the secrets to scaling your SEO efforts to ensure a measurable ROI. Whether you're a small business or a law firm, Jason’s insights will empower you to make smarter, more effective SEO decisions.

Chapter:

00:00 | Intro: Local SEO for Business Growth in 2025

01:52 | Managing Client Expectations for Local SEO Results

06:19 | Using Yext for Local Citations and NAP Consistency

10:26 | Realistic SEO Budgets for Law Firms and Local Businesses

17:24 | The Best Link Building Strategy for Local SEO

27:03 | Why New Google Reviews are More Important Than Total Reviews

52:14 | Do You Need a Blog for Local SEO?

58:21 | Quick SEO Hacks to Boost Google Maps Rankings

59:05 | An Untapped SEO Strategy: Targeting Zero-Search Volume Keywords

Ep 25113

Master On-Page SEO: Kyle Roof Shares The Secrets You’re Missing

Date & Time: August 26, 2025 - 9:00 AM ET

Duration: 1 Hour

Speaker: Kyle Roof & Joy Hawkins

In this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we'll uncover actionable insights that will supercharge your SEO strategy.

Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best!

Come With Your On-Page SEO Questions!

• Does Siloing Really Work for SEO?: We'll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance.

• Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility.

•And Much More!

CHAPTERS:

0:00 - Introduction to On-Page SEO with Kyle Roof

4:04 - What is a Silo in SEO?

8:39 - Flat vs. Folder URL Structure

10:01 - How to Find New Content Ideas

12:11 - What is Entity Optimization?

15:23 - Can You Over-Optimize with Keywords?

17:16 - Live Website Audit: Patriot Plumber

20:25 - How AI is Changing Keyword Research

23:30 - Expanding into a New Niche: What to Do

25:20 - When to Create a New Website for a New Service

27:24 - Do Keyword-Rich Domains Still Work?

35:35 - Do EEAT Signals Actually Improve Rankings?

37:14 - Ranking in LLM Search (like ChatGPT)

39:09 - Is Guest Posting Still a Viable Strategy?

41:13 - How Deep Should URL Folder Structure Be?

42:31 - Do AI Content Writers Include the Right Keywords?

44:42 - The Weight of Smoke: A Lesson in Measurement

46:22 - SEO Strategy for Multi-Location Businesses

48:06 - Using Location Keywords for Local SEO

49:09 - Does Word Count Affect SEO Rankings?

51:22 - What is Vector Embedding and Does It Matter for SEO?

53:21 - Surprising SEO Test Results

54:58 - The Impact of Link Exchanges on SEO

55:58 - How to Increase Your Website's Crawl Budget

56:31 - Does Embedding a Google Business Profile Help Rankings?

57:42 - Using a Second Website for a High-Value Service

58:42 - Automatically Updating Review Schema

59:27 - Are Rank and Rent Websites a Waste of Time in 2025?

1:00:48 - Where to Find Kyle Roof

Ep 25123

Show Links:

1. Google Reporting Tool

https://support.google.com/business/answer/4596773?hl=en

2. Review Gating Widget

https://publicwww.com/

3. Google’s transparency report

https://transparencyreport.google.com/maps-content/enforcement

Date & Time: July 16, 2025 - 12:00 PM ET

Duration: 1 Hours

Speaker: Curtis Boyd & Joy Hawkins

Webinar Sponsor: GatherUp

245 million fake reviews!

That’s how many Google deleted last year—a 44% spike from the year before. The fake review problem is growing faster than most business owners realize, and it's putting reputations, revenue, and even livelihoods on the line.

In this eye-opening webinar, Joy sits down with Curtis Boyd, one of the most respected voices in online reputation management, to unpack:

-How fake reviews are created and spread

-What Google (and other platforms) are doing to stop them

-The shocking truth about “review jail” and hidden review blocks

-And the real-world tactics you can use to defend your business today

You’ll also see live audits of fake reviews, learn how to spot them before your customers do, and walk away with a clear strategy to build authentic, positive reviews that actually stick.

Whether you're a small business owner, marketing professional, or just curious about how review platforms are being gamed—this session is for you.

Don’t let your reputation be controlled by fake reviews. Learn how to fight back.

▬ Chapters ▬▬▬▬▬▬▬▬▬▬

0:00:00 - Intro

0:00:23 - The Prevalence of Fake Reviews

0:00:30 - Google's Removal of Fake Reviews

0:02:15 - Responding to Fake Reviews

0:02:36 - The 3-Week Window

0:07:27 - Reporting Fake Reviews

0:08:43 - One-Star Ratings with No Text

0:09:12 - Reporting Contributor Profiles

0:19:24 - "A Google User" Reviews

0:30:13 - ChatGPT and AI-Generated Reviews

0:31:52 - Identifying Competitors Buying Reviews

0:35:41 - Fighting Back Against Competitors Buying Reviews

0:36:10 - Google "Sweeps"

0:36:43 - Elbow Grease for Older Fakes

0:37:38 - Impact of Losing Reviews

0:38:46 - Reporting Review Gating

0:41:09 - Suspensions for Buying Reviews

0:41:51 - Review Blocks ("Review Jail")

0:45:13 - Differentiating Real vs. Fake

0:47:12 - Anonymous Profiles

0:48:56 - Keywords in Review Replies

0:54:21 - FTC and Review Gating

0:55:32 - Review Recency as a Ranking Factor

0:59:15 - Top Review Sites (Besides Google)

01:00:11 - Impact of a Single Fake Review

EP 25101