Mastering On-Page SEO: Kyle Roof Shares The Secrets You’re Missing

Master On-Page SEO: Kyle Roof Shares The Secrets You’re Missing

Date & Time: August 26, 2025 - 9:00 AM ET

Duration: 1 Hour

Speaker: Kyle Roof & Joy Hawkins

In this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we'll uncover actionable insights that will supercharge your SEO strategy.

Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best!

Come With Your On-Page SEO Questions!

• Does Siloing Really Work for SEO?: We'll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance.

• Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility.

•And Much More!

CHAPTERS:

0:00 - Introduction to On-Page SEO with Kyle Roof

4:04 - What is a Silo in SEO?

8:39 - Flat vs. Folder URL Structure

10:01 - How to Find New Content Ideas

12:11 - What is Entity Optimization?

15:23 - Can You Over-Optimize with Keywords?

17:16 - Live Website Audit: Patriot Plumber

20:25 - How AI is Changing Keyword Research

23:30 - Expanding into a New Niche: What to Do

25:20 - When to Create a New Website for a New Service

27:24 - Do Keyword-Rich Domains Still Work?

35:35 - Do EEAT Signals Actually Improve Rankings?

37:14 - Ranking in LLM Search (like ChatGPT)

39:09 - Is Guest Posting Still a Viable Strategy?

41:13 - How Deep Should URL Folder Structure Be?

42:31 - Do AI Content Writers Include the Right Keywords?

44:42 - The Weight of Smoke: A Lesson in Measurement

46:22 - SEO Strategy for Multi-Location Businesses

48:06 - Using Location Keywords for Local SEO

49:09 - Does Word Count Affect SEO Rankings?

51:22 - What is Vector Embedding and Does It Matter for SEO?

53:21 - Surprising SEO Test Results

54:58 - The Impact of Link Exchanges on SEO

55:58 - How to Increase Your Website's Crawl Budget

56:31 - Does Embedding a Google Business Profile Help Rankings?

57:42 - Using a Second Website for a High-Value Service

58:42 - Automatically Updating Review Schema

59:27 - Are Rank and Rent Websites a Waste of Time in 2025?

1:00:48 - Where to Find Kyle Roof

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