Local SEO - The Expert’s Guide Podcast Por Sterling Sky Inc. arte de portada

Local SEO - The Expert’s Guide

Local SEO - The Expert’s Guide

De: Sterling Sky Inc.
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!

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Episodios
  • AI is Quietly Taking Over Local SEO! No One’s Ready for This
    Jan 14 2026

    AI is changing local SEO fast—and your Google visibility may be shrinking even if rankings haven’t dropped. Using data from 179 Google Business Profiles, this video exposes how AI Local Packs are replacing the 3-pack, slashing calls and traffic. Learn why it’s happening, what it means for your business, and how to adapt now.

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    5 m
  • Ranking in Google’s AI Results in 2026 with Mike King
    Dec 19 2025

    In this exclusive session, we’re joined by Mike King, one of the sharpest minds in search, to unpack the wildest shifts happening in Google’s AI-powered results right now. You’ll get a behind-the-scenes look at real tactics Mike is using for clients today to gain visibility across AI platforms like Google and ChatGPT and how you can apply them immediately.

    LIVE TOOL DEMO: Mike will walk through a powerful fan-out query tool that uncovers how Google is interpreting and ranking entire topics. We’ll even use real audience examples in the demo so you can see it in action.

    What you’ll learn:

    ✅ The “fan-out query” method explained in plain English

    ✅ How to pull Google’s full query list for your niche

    ✅ Tactics to help small businesses stand out in an AI-dominated search landscape

    ✅ Why certain blackhat strategies still work (and Mike’s take on them)

    Whether you’re a business owner, SEO strategist, or just trying to stay ahead of AI’s impact on search, this webinar will leave you with actionable insights you won’t find anywhere else.

    Save your seat now and come ready with a topic for the live tool demo! Register👉 https://localu.org/how-rank-2026-mike-king-webinar/

    Links:

    Mike King's Tool - https://ipullrank.com/tools/qforia

    https://ipullrank.com/case-studies

    Mike King's Conference April 27-30, 2026 - https://seoweek.org/

    LocalU Global - Attend from Anywhere🌎 - https://localu.org/etn/localu-global-january-28-2026/

    Next Months Webinar: https://localu.org/gbp-violations-punishment-ben-fisher/

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    1 h y 2 m
  • Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
    Dec 17 2025

    Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search, and aggressive review attacks. Experts Joy Hawkins @SterlingSkyInc Luc Durand @rankingacademy & Darren Shaw @WhitesparkCa reveal how to prepare, understand mobile search shifts, deal with fake reviews, and apply effective strategies to stay competitive. Don't fall behind – watch LIVE to secure your local rankings!

    Date : December 17, 2025

    Time : 11:00 am - 1:00 pm ET

    Register for updates: https://localu.org/etn/surviving-local-seo-in-2026/

    Chapters:

    0:00 Welcome to 2026 Local SEO Threats & Expert Introductions

    2:00 Understanding Declining Google Business Profile Calls

    4:30 The Impact of AI-Powered Local Packs on Visibility

    8:00 Google's Monetization Strategy & SERP Changes

    13:00 The Rise of Local Pack Ads and Local Services Ads (LSAs)

    16:00 Maximizing Value from Local Services Ads: Agency Perspective

    20:00 Diversifying Lead Generation Beyond Organic SEO

    23:00 Analyzing Traffic from AI Platforms like ChatGPT & Gemini

    29:00 Why Video Marketing is Essential for Local Businesses

    36:00 Debunking Local SEO Myths: Geotagging & AI-Generated Video

    40:00 Whitespark Local Ranking Grid: Advanced Tracking & LLM Visibility

    45:00 Effective Strategies for Google Review Generation

    50:00 Open Hours as a Local Ranking Factor & Service Area Business (SAB) Challenges

    58:00 Navigating Co-working Spaces & Subleasing for Business Addresses

    1:02:00 Optimizing Service Area Pages & Core Business Citations

    1:07:00 Combating Review Extortion & Understanding Google's Review Jail

    1:19:00 Top Local SEO Strategies for 2026 Success

    1:25:00 Identifying & Avoiding Wasted Local SEO Tactics

    1:32:00 Ranking Strategies for Gemini AI & Perplexity: What Matters Now

    1:36:00 Essential Call Tracking for Local SEO & The Role of TikTok Ads

    1:40:00 Developing Niche Video Content Ideas for Local Businesses

    1:42:00 Local Grid Tracking: "Near Me" vs. "Keyword + City" Queries

    1:44:00 Best Practices for Responding to Negative Google Reviews

    1:48:00 Final Key Takeaways to Future-Proof Your Local Business

    #LocalSEO

    #GoogleBusinessProfile

    #ReviewManagement

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    2 h y 1 m
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