In this episode of Storytelling with a Purpose, Jim DeLorenzo reflects on the importance of identifying media role models — from legendary broadcasters like Johnny Carson and David Letterman to today’s top communicators. Through decades of experience in public relations and media training, Jim shares how learning from the best can help you build confidence, refine your delivery, and develop a more authentic presence whether you’re on camera, on stage, or behind a microphone. Find out how to bring your own personality to the forefront while still taking a few cues from the greats.

In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital landscape. Jim and Nora explore the core principles of strategic storytelling—from the neuroscience that makes stories memorable, to the importance of crafting content that builds trust and emotional connection. They also discuss how media training and message clarity intersect, and why preparation, platform awareness, and authenticity are essential for business leaders, entrepreneurs, and content creators alike.

What does it take to be a great podcast guest — or a compelling host? In this episode, Jim DeLorenzo sits down with Vince Quinn, creative director, producer, and podcast entrepreneur, to talk about the importance of media training for both sides of the mic. From preparation to presence, and from storytelling to strategy, Jim and Vince explore how training can turn your podcast appearance (or your show!) into a powerful platform that builds credibility, connection, and momentum.

Have you ever seen a competitor on TV or featured in a podcast and thought, “That should be me”? In this episode, Jim DeLorenzo explains how media training can help you get there — and why preparation is the key to confidence. From building your message to rehearsing interviews and studying successful communicators, Jim shares practical tools that get you ready to step into the spotlight, tell your story, and attract new opportunities.

In this episode of Storytelling with a Purpose, Jim DeLorenzo shares a behind-the-scenes look at how he turned a virtually unknown regional event into a media success story — in just seven days. Through a heartfelt case study, Jim walks listeners through his real-world media training process: uncovering a compelling human story, crafting the right message, and generating impactful press coverage. It’s not just about publicity — it’s about clarity, confidence, and connection. Whether you're preparing for a media interview or simply struggling to tell your story effectively, this episode will inspire you to dig deeper and discover the newsworthy narrative within your own work.

Welcome to Season Two of Storytelling with a Purpose! In this opening episode, Jim DeLorenzo reflects on the storytelling lessons he’s learned over 30 years in public relations — including how helping his own parents understand his work taught him the value of emotional connection. Jim shares why stories sell better than facts, how media training uncovers your message, and how telling your story authentically builds confidence, connection, and credibility.

Jasmine Tate-Supplee is the Founder and CEO of Shafir's Journey and Broker/Owner of Philly Luxe Realty. She's not just a dedicated wife and mother of three boys; she's a visionary with a heart for community and a mission to empower. With over a decade in the real estate industry, Jasmine's own journey took a profound turn after a tragic accident involving her oldest son, Shafir. Shafir's life changed forever when he was struck by a stray bullet while playing basketball with friends, leaving him paralyzed from the waist down. During the challenging months of hospitalization and rehabilitation, Jasmine and Shafir witnessed the harsh reality faced by many other children with spinal cord injuries. They encountered a lack of access to essential medical equipment and supplies, and heartbreaking cases of children abandoned by families ill-equipped to provide proper care. Driven by compassion and a deep sense of purpose, Jasmine embarked on a new mission. She founded Shafir's Journey, a 501(c)3 nonprofit dedicated to providing life-sustaining medical equipment, supplies, and advocacy for children suffering from spinal cord injuries. Jasmine's story is one of resilience, empathy, and the transformative power of turning personal tragedy into a force for good. Join our conversation as Jasmine shares her inspiring journey and the impact of Shafir's Journey on the lives of children and families in need.

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I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR