Facts Tell but Stories Sell!

Welcome to Season Two of Storytelling with a Purpose! In this opening episode, Jim DeLorenzo reflects on the storytelling lessons he’s learned over 30 years in public relations — including how helping his own parents understand his work taught him the value of emotional connection. Jim shares why stories sell better than facts, how media training uncovers your message, and how telling your story authentically builds confidence, connection, and credibility.