In this episode of Storytelling with a Purpose, Jim DeLorenzo reflects on the importance of identifying media role models — from legendary broadcasters like Johnny Carson and David Letterman to today’s top communicators. Through decades of experience in public relations and media training, Jim shares how learning from the best can help you build confidence, refine your delivery, and develop a more authentic presence whether you’re on camera, on stage, or behind a microphone. Find out how to bring your own personality to the forefront while still taking a few cues from the greats.

In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital landscape. Jim and Nora explore the core principles of strategic storytelling—from the neuroscience that makes stories memorable, to the importance of crafting content that builds trust and emotional connection. They also discuss how media training and message clarity intersect, and why preparation, platform awareness, and authenticity are essential for business leaders, entrepreneurs, and content creators alike.

What does it take to be a great podcast guest — or a compelling host? In this episode, Jim DeLorenzo sits down with Vince Quinn, creative director, producer, and podcast entrepreneur, to talk about the importance of media training for both sides of the mic. From preparation to presence, and from storytelling to strategy, Jim and Vince explore how training can turn your podcast appearance (or your show!) into a powerful platform that builds credibility, connection, and momentum.