The Hidden Headlines in Your Story: Media Training in Action

In this episode of Storytelling with a Purpose, Jim DeLorenzo shares a behind-the-scenes look at how he turned a virtually unknown regional event into a media success story — in just seven days. Through a heartfelt case study, Jim walks listeners through his real-world media training process: uncovering a compelling human story, crafting the right message, and generating impactful press coverage. It’s not just about publicity — it’s about clarity, confidence, and connection. Whether you're preparing for a media interview or simply struggling to tell your story effectively, this episode will inspire you to dig deeper and discover the newsworthy narrative within your own work.