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I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.

In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.

So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

I have a new brand and a new website, and I have 4,000 things to say about all of it.

SKIM THE SCRIPT

– Why I rebranded multiple times in the first few years of business

– The difference between wanting to rebrand and actually needing to rebrand

– Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes

– How I chose my brand designer (and why I specifically wanted someone who'd never met me)

– The realistic timeline for a rebrand

– What happens during the brand design process

– Why taking time to reflect before starting made all the difference

– What my new brand actually looks like and why it finally feels like me

LINKS

– Follow Kristina (my brand designer) @gemcreativeco

– Read the rebrand BTS on the blog

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So naturally, we had to sit down and talk about the question that won't die on Threads: "Which website platform should I choose for SEO?"

We're getting into what truly matters when it comes to your website platform, why you can't just hire someone for "basic SEO setup" and call it a day, and how to make sure your shiny new website doesn't tank your Google rankings.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're hiring out your SEO without asking any questions, you're going to have a bad time.

SKIM THE SCRIPT

– Why there's no "perfect" website platform for SEO

– Why you need to understand your website platform — not just hire someone who uses it

– The WordPress myth that needs to die

– What "basic SEO setup" usually means

– The specific questions you need to ask before hiring a web designer

– Why your existing rankings are at serious risk during a website redesign

– The heading situation on Showit that makes Sara want to scream

– When SEO actually isn't worth your time and money

WHERE TO FIND SARA

– Follow Sara on Instagram

– Follow Sara on Threads

– Sara's website

– Check out her course Rank for Revenue

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple.

She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it.

We're talking about why SEO feels so intimidating, the basic tools you need to get started, and why you should probably be flipping your content creation strategy.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

SEO is just not as hard as all the tech bros on the internet are making it seem.

SKIM THE SCRIPT

– Where to start with SEO if you're brand new

– The difference between Google Search Console, Google Analytics, and Google Business Profile

– How to set up the tools you need

– Why SEO gives you another way for people to find you that doesn't require babysitting social media every day

– Passive scrolling vs. active searching (and why that matters for your business)

– How SEO makes social media fun again by taking the pressure off constant posting

– Julie's content strategy: create long-form first, repurpose to five places, show up less

– Why you're probably wasting time on six-second reels when you could be writing blog posts

WHERE TO FIND JULIE

– Follow Julie on Instagram

– Follow Julie on Threads

– Julie's website

– Check out her Pinterest course

– Grab her freebie, SEO Monitoring Tools Guide

BONUS RESOURCE

— Blog Post: The 10-Minute Showit Sitemap Trick For Boosting SEO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???)

In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once.

SKIM THE SCRIPT

– Why Priscilla went from helping people untangle their feelings to helping them untangle their message

– The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true)

– Why burning it all down isn't always the move... even when you really want to

– The guilt of "wasting" years of school and training on something you no longer want to do

– Why incremental change is actually harder than just ripping the band-aid off

– The difference between "this isn't right for me" and "I just don't want to deal with my inbox today"

– How to make space for the next version of yourself while respecting who you used to be

– Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer

– The permission to evolve without rebranding your whole existence

WHERE TO FIND PRISCILLA

– Follow Priscilla on Instagram

– Subscribe to Priscilla's Substack

– Subscribe to her newsletter

– Priscilla's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been chasing seven-figure goals just because it sounds good, reinvesting every dollar back into your business because someone told you that's what you're "supposed" to do, or quietly wondering why you're burnt out despite hitting all your revenue targets... this episode is for you (and also maybe for past me, because ouch).

We're talking about why "rich beyond revenue" should be the goal we're all chasing and how to reverse-engineer your life goals instead of setting flashy, random numbers that don't even serve you.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're more worried about making money than thinking about what you're paying to make that money, you might just be playing business.

SKIM THE SCRIPT

– "Playing business" vs. being strategic

– The difference between chasing revenue and building personal wealth

– Why soooo many women entrepreneurs are burned out and broke despite hitting their goals

– What it costs you when you reinvest everything back into the business

– Why business is meant to be boring (and fun at the same time)

– How to know if you actually need that seven-figure year or if you're just saying it

– The real ROI of hiring — buying back time vs. making more money

– Treating bad investments like tuition instead of failures (Can I get this tattooed in my brain?)

– What it means to be "rich beyond revenue" and part of the new money movement

WHERE TO FIND HANNAH

– Follow Hannah on Instagram

– Listen to the New Money Podcast

– Hannah's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact that some of us are just built to do a little bit of everything. She’s a virtual assistant, digital organizer, photographer, content repurposing wizard, and the internet’s unofficial President of “Sure, I Can Do That.” If you’ve ever felt pressured to shrink yourself into one job title instead of letting your whole skillset breathe, you’re going to love this one.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You don’t have to pick a lane if you’re the whole damn highway.

SKIM THE SCRIPT

– Why Tristan refuses to niche down — and why that actually works

– The myth that being multi-passionate is “confusing” (it’s not)

– How she built a business by saying “sure, I can do that”

– The real overlap between VA work and brand photography

– Why messaging is the only thing that actually gets tricky

– The truth about offering a lot of services without burning out

– When saying yes helps you grow — and when it totally drains you

– Why “I can figure it out” is both a gift and a trap

– How to know when it’s time to stop doing something

– Niching down vs. vibing your way through business (our preferred method)

– Outsourcing, boundaries, and helping people get back their time

– Why variety is the only thing keeping some of us from boredom

WHERE TO FIND TRISTAN

– Follow Tristan on Instagram

– Follow Tristan on Threads

– Tristan’s Website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

KIM IS HEREEEE! — my favorite functional nutrition therapy practitioner and the person I text on the daily when I’m drinking the veritable ocean water (fine, electrolytes) she recommended. We get into what taking care of yourself actually means when you’re a business owner, a parent, a human, or all three. Spoiler: it’s a lot less about buying gadgets and a lot more about removing barriers, building resilience, and letting your life look how it actually looks.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Taking care of yourself isn’t about doing more — it’s about doing what actually helps you.

SKIM THE SCRIPT

– Why most “self-care advice” just adds more to your plate

– What resilience really means (and why you need it as a business owner)

– How to navigate changing seasons — in your life, your body, and your business

– Why your morning routine doesn’t need to be aesthetic to be effective

– The difference between needing a system and just needing fewer barriers

– Real-life examples: workouts, parenting, sickness season, meal prep, and energy dips

– How to know when it’s a “season” vs. a red flag you need to address

– Why you are the asset in your business (and what happens when you ignore that)

– Signs your creativity tank is empty — and what to do about it

– Small ways to loosen your grip, experiment, and prove you won’t break your business by resting

WHERE TO FIND KIM

• Follow Kim on Instagram @rootandbranchnutrition
• Follow Kim on Threads
• Visit Kim’s website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcast, and queen of side quests, to talk about what it actually looks like to juggle multiple businesses — and enjoy it. We dive into how to follow your curiosity without burning out, why your “too many interests” are probably your biggest strength, and how to stop worrying about doing it all “right.”

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You’re not flaky for having a lot of interests!

SKIM THE SCRIPT

– How Morgan went from dietitian to designer (and didn’t leave either world behind)

– Why “side quests” are the best thing that can happen to your career

– How to let your interests coexist instead of compete

– Knowing when to start something new vs. when to pause it

– Why working for someone else can sometimes add freedom

– The case for trusting your gut — even when it doesn’t make sense on paper

– How to build a business that leaves room for curiosity

– Why your “too many ideas” are probably leading you somewhere

– What to do when the logistics kill your enthusiasm

– How to know when a side quest is really a full-on new chapter

– Hello to my father-in-law, who will never hear this!

– How to keep your side quests straight

WHERE TO FIND MORGAN

• Morgan Sinclair Designs
• The Weight Inclusive Innovators Podcast
• The Eating Expedition
• @morgansinclair

MY EPISODES ON MORGAN’S PODCAST

• #164 Writing The Words On Your Website with Amy Hanneke
• #122 What We Wish You Knew About Your Website with Amy Hanneke

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!