I Have a New Brand and 4,000 Things to Say About It — BTS of my Rebrand and Website Launch

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I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.

In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.

So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

I have a new brand and a new website, and I have 4,000 things to say about all of it.

SKIM THE SCRIPT

– Why I rebranded multiple times in the first few years of business

– The difference between wanting to rebrand and actually needing to rebrand

– Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes

– How I chose my brand designer (and why I specifically wanted someone who'd never met me)

– The realistic timeline for a rebrand

– What happens during the brand design process

– Why taking time to reflect before starting made all the difference

– What my new brand actually looks like and why it finally feels like me

LINKS

– Follow Kristina (my brand designer) @gemcreativeco

– Read the rebrand BTS on the blog

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!