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I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.

In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.

So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

I have a new brand and a new website, and I have 4,000 things to say about all of it.

SKIM THE SCRIPT

– Why I rebranded multiple times in the first few years of business

– The difference between wanting to rebrand and actually needing to rebrand

– Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes

– How I chose my brand designer (and why I specifically wanted someone who'd never met me)

– The realistic timeline for a rebrand

– What happens during the brand design process

– Why taking time to reflect before starting made all the difference

– What my new brand actually looks like and why it finally feels like me

LINKS

– Follow Kristina (my brand designer) @gemcreativeco

– Read the rebrand BTS on the blog

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

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Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So naturally, we had to sit down and talk about the question that won't die on Threads: "Which website platform should I choose for SEO?"

We're getting into what truly matters when it comes to your website platform, why you can't just hire someone for "basic SEO setup" and call it a day, and how to make sure your shiny new website doesn't tank your Google rankings.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're hiring out your SEO without asking any questions, you're going to have a bad time.

SKIM THE SCRIPT

– Why there's no "perfect" website platform for SEO

– Why you need to understand your website platform — not just hire someone who uses it

– The WordPress myth that needs to die

– What "basic SEO setup" usually means

– The specific questions you need to ask before hiring a web designer

– Why your existing rankings are at serious risk during a website redesign

– The heading situation on Showit that makes Sara want to scream

– When SEO actually isn't worth your time and money

WHERE TO FIND SARA

– Follow Sara on Instagram

– Follow Sara on Threads

– Sara's website

– Check out her course Rank for Revenue

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple.

She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it.

We're talking about why SEO feels so intimidating, the basic tools you need to get started, and why you should probably be flipping your content creation strategy.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

SEO is just not as hard as all the tech bros on the internet are making it seem.

SKIM THE SCRIPT

– Where to start with SEO if you're brand new

– The difference between Google Search Console, Google Analytics, and Google Business Profile

– How to set up the tools you need

– Why SEO gives you another way for people to find you that doesn't require babysitting social media every day

– Passive scrolling vs. active searching (and why that matters for your business)

– How SEO makes social media fun again by taking the pressure off constant posting

– Julie's content strategy: create long-form first, repurpose to five places, show up less

– Why you're probably wasting time on six-second reels when you could be writing blog posts

WHERE TO FIND JULIE

– Follow Julie on Instagram

– Follow Julie on Threads

– Julie's website

– Check out her Pinterest course

– Grab her freebie, SEO Monitoring Tools Guide

BONUS RESOURCE

— Blog Post: The 10-Minute Showit Sitemap Trick For Boosting SEO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!