The Tech Bros Are Lying About SEO with Julie of PW Designs

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If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple.

She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it.

We're talking about why SEO feels so intimidating, the basic tools you need to get started, and why you should probably be flipping your content creation strategy.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

SEO is just not as hard as all the tech bros on the internet are making it seem.

SKIM THE SCRIPT

– Where to start with SEO if you're brand new

– The difference between Google Search Console, Google Analytics, and Google Business Profile

– How to set up the tools you need

– Why SEO gives you another way for people to find you that doesn't require babysitting social media every day

– Passive scrolling vs. active searching (and why that matters for your business)

– How SEO makes social media fun again by taking the pressure off constant posting

– Julie's content strategy: create long-form first, repurpose to five places, show up less

– Why you're probably wasting time on six-second reels when you could be writing blog posts

WHERE TO FIND JULIE

– Follow Julie on Instagram

– Follow Julie on Threads

– Julie's website

– Check out her Pinterest course

– Grab her freebie, SEO Monitoring Tools Guide

BONUS RESOURCE

— Blog Post: The 10-Minute Showit Sitemap Trick For Boosting SEO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

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— Find me on Instagram

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— Have a request or idea for a future episode? Let me know here!