Episodios

  • #24 Harold Mann: Put Yourself First - The Counter-Intuitive MSP Growth Method
    Aug 19 2025

    Are you burning out from trying to please everyone while your MSP slowly kills your personal life? What if putting yourself first actually made you better at serving clients?

    00:00 Introduction and misconceptions about Harold

    02:30 The lazy person's guide to MSP efficiency

    06:00 Why fancy proposals kill your close rate

    11:00 34 years without hiring a single salesperson

    16:30 The 10% client rule that prevents business death

    22:00 "I don't like this" - the 4 words that scale MSPs

    27:30 Why selfishness is the key to MSP success

    32:00 Building sustainable business through boundaries

    In this episode, Harold Mann reveals how strategic selfishness built his bulletproof MSP over 34 years. His contrarian approach puts operational excellence and personal well-being first - leading to better client outcomes and sustainable growth.

    We cover:

    - Why being "extremely lazy" drives better business decisions

    - The mortality event that taught him the 10% client concentration rule

    - How one-page proposals actually improved his close rates

    - Why "I don't like this" became his team's most powerful tool

    - The restaurant analogy for premium MSP positioning

    - Why selfishness prevents burnout and improves service delivery

    👤 Guest: Harold Mann, CEO of Mann Consulting, San Francisco-based MSP specializing in Mac environments with global co-managed IT partnerships

    👇 Do you struggle with putting boundaries in your MSP business? Share how you balance client demands with self-care in the comments!

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    55 m
  • #23 Barbara Paluszkiewicz: We Grow But We Don’t Upsell: 30-Year MSP’s Simple Success Strategy
    Aug 6 2025

    Are you struggling to grow your MSP revenue without feeling like you're constantly selling to your existing clients?

    00:00 The richest opportunities in your existing clients

    05:30 Right-sizing clients from the start

    11:00 The power of structured technology reviews

    16:30 Avoiding costly accounting mistakes

    22:00 Client communication strategies that work

    27:30 Building sustainable client relationships

    In this episode, Barbara Paluszkiewicz, CEO of CDN Technologies, reveals how to grow revenue from existing clients without aggressive upselling tactics. With 30 years of MSP experience, Barbara shares practical wisdom on packaging services properly from day one.

    We cover:

    • Why charging for assessments sets the right client expectations

    • How to structure your fundamental package to ensure profitability

    • The biggest financial mistake MSPs make (and how to avoid it)

    • Effective communication strategies that clients appreciate

    • How to handle technology reviews that naturally lead to additional revenue

    👤 Guest: Barbara Paluszkiewicz, CEO of CDN Technologies

    👇 How do you grow revenue from existing clients without feeling salesy? Share your thoughts in the comments!

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    33 m
  • #22 Warwick Brown: Account Management Secrets for MSP Growth
    Jul 29 2025

    Are your MSP account managers just maintaining clients instead of growing your most valuable revenue opportunities?

    00:00 The overlooked value of account management

    05:30 Setting up account managers for success

    11:00 First steps for new account managers

    16:30 Building strategic customer relationships

    22:00 Creating account growth opportunities

    27:30 Account management as a growth engine

    In this episode, Warwick Brown shares proven account management strategies that help MSPs grow profitable revenue from existing clients. Learn why client retention deserves as much celebration as new sales and how to transform your account management into a true growth engine.

    We cover:

    • Why account management is the true growth engine for MSPs

    • How to properly structure and empower your account management team

    • First-day strategies for new account managers to build credibility

    • Tactical approaches to segment and prioritize your client base

    • How Warwick renewed a $12M account that was ready to leave

    👤 Guest: Warwick Brown, Account Management Expert

    👇 How are you currently handling account management in your MSP? Share your approach in the comments!

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    45 m
  • #21 Dave Sutton: Anti-Stack Approach Removes Vendor-Centric Selling
    Jul 9 2025

    Are you avoiding conversations with existing customers while spending thousands hunting for new ones that might not ever close?

    00:00 The confidence gap in MSP marketing

    05:30 Intent data and customer interest tracking

    11:00 Anti-stack approach to MSP services

    16:30 Why QBRs fail and how to fix them

    22:00 Communication frameworks that generate revenue

    27:30 Stop wasting money hunting new clients

    In this episode, Dave Sutton reveals why most MSPs lack confidence when communicating with existing customers and how this costs them substantial revenue opportunities. As a sales-first marketer with 10 years in the MSP trenches, Dave provides practical frameworks for harvesting business from your current client base.

    We cover:

    • Why MSPs avoid proactive customer conversations (and the real cost)

    • How to position QBRs around business outcomes, not service reports

    • The $15,000 new client acquisition cost trap most MSPs fall into

    • Implementing intent tracking to identify hidden sales opportunities

    • Why the vendor-created "stack" model hurts MSP profitability

    👤 Guest: Dave Sutton, Founder of Wingman Agency

    👇 Would you pay $15K for a new client when untapped revenue might be sitting in your existing base? Share your thoughts in the comments!

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    47 m
  • #20 Harrison Baron: Pay Exorbitant Money For Referrals
    Jun 30 2025

    Are you offering pathetic $100 referral incentives and wondering why your clients never send you leads?

    In this episode, Harrison Baron reveals why most MSP referral programs fail and how to create offers so compelling your clients feel silly saying no. Learn how to leverage your existing client relationships to predictably generate high-quality leads.

    00:00 Introduction and misconceptions

    05:30 Why most MSP referral programs fail

    11:00 Creating irresistible referral offers

    16:30 Using LinkedIn for targeted lead generation

    22:00 Concrete strategies that convert connections

    27:30 Implementation and measuring success

    We cover:

    • Why $100 referral incentives are insulting to your best clients

    • How to research LinkedIn connections for targeted introductions

    • The exact framework for making irresistible referral offers

    • Why most MSPs are afraid to invest properly in referrals

    • How to leverage 7-20 year client relationships for consistent leads

    👤 Guest: Harrison Baron, Founder of Growth Generators and MSP Peer Group Leader

    👇 What's your most successful referral strategy? Share your wins (or frustrations) in the comments below!

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    35 m
  • #19 Darren Strong: ”Why Most MSPs Waste 60 Hours A Week Going Nowhere”
    Jun 24 2025

    Are you spending 60+ hours every week trying to improve your MSP but seeing no real progress? Are you constantly buying new tools that never deliver the promised results?

    In this episode, Darren Strong, CEO of Scalable, reveals why most MSPs fail to grow despite working harder than ever. He shares insights on why systems - not shiny tools - are the key to sustainable growth.

    We cover:

    • Why MSPs need to focus on systems instead of constantly buying new tools

    • How to build frameworks specific to your MSP's size and goals

    • Why thinking your MSP is unique might be holding you back

    • The common pattern of broken promises to family due to business demands

    • How peer groups helped Darren realize most MSPs face identical problems

    👤 Guest: Darren Strong, CEO of Scalable

    👇 What systems have you implemented that actually made a difference in your MSP? Share your experience in the comments!

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    40 m
  • #18 Brian Doyle: Why Check-In Calls Are Killing Your MSP Profits
    Jun 17 2025

    Are your account managers making pointless check-in calls that waste everyone's time and generate zero revenue?

    In this episode, Brian Doyle (from VCIO Toolbox and MSP Business School) discusses how MSPs are wasting their account managers and missing huge revenue opportunities with existing clients. He shares proven frameworks to transform account management from basic relationship maintenance into a powerful revenue generation engine.

    We cover:

    - Why it's easier to get revenue from existing customers than finding new ones

    - The dangerous 'check-in call' habit that wastes customer time and kills opportunities

    - Brian's 'Thirds Rule' for structuring effective account management conversations

    - How to implement gap analysis to discover hidden revenue potential

    - Making every customer touchpoint meaningful and productive

    👤 Guest: Brian Doyle, VCIO Toolbox and MSP Business School

    👇 Got thoughts or questions about improving your account management process? Drop them in the comments!

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    33 m
  • #17 Tim Thomson: Why a Million Dollar Company Isn’t Built on $10 Tasks
    Jun 10 2025

    Are you an MSP owner trapped in 70-80 hour work weeks with no way out?

    In this episode, Tim Thomson (MSP Advisor with 25 years of experience) discusses how MSP owners can buy back their time through effective delegation and prioritization. He shares practical strategies to break through revenue plateaus and focus on business growth.

    We cover:

    • How to conduct a time-energy audit to identify tasks you shouldn't be doing

    • Why MSP owners get stuck at the "pain line" ($750K-$1M revenue)

    • The mindset shift from working IN your business to ON your business

    • Why "a million dollar company isn't built on $10 tasks"

    • Practical delegation strategies to reclaim your time

    👤 Guest: Tim Thomson, MSP Advisor with 25 years in the MSP space

    👇 Got thoughts or questions about buying back time as an MSP owner? Drop them in the comments!

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    35 m