#16 Mike Parfitt: Why Client Size Doesn’t Matter (And What Actually Does)

Are you ignoring your biggest growth opportunity hiding in plain sight?

In this episode, Mike Parfitt (Founder of Team MetaLogic) breaks down how he transformed his business by focusing on harvesting value from existing clients instead of constantly chasing new ones—and how you can do the same. Mike shares tactical approaches to identify your ideal clients and maximize their lifetime value.

We cover:

• How to define your perfect client (hint: it's not about their size or revenue)

• Why operational dependence on technology is the key indicator for growth potential

• The "cleaning house" strategy that transformed MetaLogic's business model

• How to position your services to create mutual growth with clients

• Practical ways to maximize value from your existing customer base

👤 Guest: Mike Parfitt, Founder of Team MetaLogic

🌐 TeamMetaLogic.com

👇 Got thoughts or questions about maximizing your existing client relationships? Drop them in the comments!