Episodios

  • The Secret to Great Advertising: Humor and Honesty with Bernardo González
    Nov 17 2025

    Here are three things you’ll learn in this episode:

    How humor can humanize brands and make ads more memorable.
    Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.

    The importance of taking creative risks, and what to do when they don’t land.
    He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.

    Why being honest and relatable in marketing drives deeper audience trust.
    Bernardo emphasizes that authenticity outperforms perfection, showing real experiences and genuine emotion makes audiences believe in your message.

    About Bernardo González and Amazon:

    - Website: http://bernardogonzalez.net/

    - Social: [https://www.linkedin.com/in/bernardo-gonzález-b3568058/](https://www.linkedin.com/in/bernardo-gonz%C3%A1lez-b3568058/)

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    51 m
  • How Creative Partnerships Build Sustainable Success with Cody Jensen
    Nov 14 2025

    Here are three things you’ll learn in this episode:

    How aligning your values with your business strategy builds long-term success.
    Cody shares how Searchbloom’s success came from staying true to its mission and focusing on impact over profit, proving that integrity-driven decisions lead to lasting growth.

    Why genuine collaboration and empathy lead to stronger creative partnerships.
    He discusses how understanding both client and team needs builds trust, fosters creativity, and turns partnerships—like with Penji—into long-term collaborations.

    The mindset shifts agency owners need to stay adaptable in a changing digital landscape.
    Cody talks about embracing change, letting go of ego, and continuously learning to keep your agency relevant in an evolving marketing world.


    About Cody Jensen and Searchbloom:

    - Website: https://www.searchbloom.com/

    - Social: https://www.linkedin.com/in/codycjensen/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    47 m
  • Building Creative Freedom and Authenticity with AJ Kissh
    Nov 12 2025

    Here are three things you’ll learn in this episode:

    How to stay authentic while building a brand that grows with you.
    AJ shares how he learned to balance creative integrity with growth, emphasizing that authenticity attracts the right audience and opportunities over time.

    The mindset shifts creators need to overcome burnout and creative blocks.
    He opens up about hitting creative lows, how taking breaks and redefining success helped him stay motivated, and why rest is part of the creative process.

    Why community and collaboration are essential for creative longevity.
    AJ discusses the importance of surrounding yourself with other driven creators, building genuine connections, and how teamwork keeps ideas fresh and sustainable.


    About AJ Kissh and Parakeet:

    - Website: https://www.parakeet.io/

    - Social: https://www.linkedin.com/in/andrewkissh/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    45 m
  • Building Human-First Design and Entrepreneurial Mindset with Dhawal Sehgal
    Nov 10 2025

    Here are three things you’ll learn in this episode:

    How to build a people-first business that combines creativity, empathy, and strategy.
    Dhawal shares how Penji’s success comes from putting people before profit — focusing on understanding clients’ needs, supporting the team’s well-being, and designing with empathy at the core of every project.

    The importance of communication and trust in leading remote, multicultural design teams.
    He discusses how openness, cultural awareness, and consistent feedback help unite Penji’s globally distributed team, ensuring everyone feels valued and aligned despite physical distance.

    Insights on scaling a creative service while staying true to your mission and values.
    Dhawal reflects on Penji’s growth journey, emphasizing how staying rooted in purpose and maintaining quality over quantity allows the brand to expand without losing its identity.

    About Dhawal Sehgal and Dignitas Digital:

    - Website: https://dignitas.digital/

    - Social: https://www.linkedin.com/in/dhawalsehgal/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    45 m
  • Mastering Growth and Creative Strategy with Daniel Lofaso
    Nov 7 2025

    Here are three things you’ll learn in this episode:

    How to align creative work with business goals for sustainable growth.
    Daniel explains how agencies can connect design with measurable outcomes, emphasizing that creativity should always serve a strategic purpose and client objectives.

    The importance of systems and strategy in scaling creative teams.
    He shares how Penji’s success comes from structured processes and clear communication, allowing creative teams to deliver consistent, high-quality work at scale.

    Why empathy and communication are key to great client–creative relationships.
    Daniel highlights how understanding client needs and maintaining transparency helps build trust, reduce revisions, and create stronger long-term partnerships.

    About Daniel Lofaso and Digital Elevator:

    - Website: http://thedigitalelevator.com/

    - Social: https://www.linkedin.com/in/danielelofaso/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    41 m
  • Building Inclusive, Human-First Creativity with Jade Tomlin
    Nov 5 2025

    Here are three things you’ll learn in this episode:

    How inclusive leadership and diverse perspectives strengthen creativity and innovation.
    Jade shares how embracing different backgrounds and lived experiences leads to stronger creative ideas and more authentic work that resonates globally.

    The mindset shifts needed for modern creative teams to thrive in a changing world.
    She talks about moving beyond traditional hierarchies, fostering collaboration, and creating spaces where everyone feels safe to contribute their voice.

    Why authenticity, empathy, and representation are essential to impactful storytelling.
    Jade explains how true connection in advertising starts with empathy — understanding people first, then crafting stories that reflect their realities with honesty and care.

    About Jade Tomlin & Huge:

    - Website: http://www.hugeinc.com/

    - Social: https://www.linkedin.com/in/jadetomlin/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    40 m
  • Building a Human-First Marketing Agency with Maren Hogan
    Nov 3 2025

    Here are three things you’ll learn in this episode:

    How Red Branch Media’s “anti-agency” approach redefines traditional marketing through flexibility, transparency, and collaboration.
    Patricia shares how their membership-style model replaces rigid contracts with adaptable, trust-based partnerships focused on real results.

    Why ethical AI integration isn’t just about productivity—but about giving teams time to grow and create with purpose.
    She explains how AI is used to handle repetitive tasks, allowing her team to focus on creativity, strategy, and a healthier work-life balance.

    The mindset shift every marketer needs to make to truly connect with people and help clients achieve their dreams.
    Patricia emphasizes that marketing is about empathy and understanding—helping people feel seen while bringing their goals to life.

    About Maren Hogan & Red Branch Media:

    - Website: https://redbranchmedia.com/

    - Social: https://www.linkedin.com/in/marenhogan/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    30 m
  • Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone
    Oct 24 2025

    Here are three things you’ll learn in this episode:

    How “visibility engineering” aligns SEO, paid, and LLMs to drive pipeline—not just traffic.
    Sorilbran explains how visibility engineering connects SEO, paid campaigns, and AI-driven search to attract high-intent buyers instead of vanity clicks.

    Ways to map pain points vs. intent and use them across landing pages, ads, and content.
    She breaks down how identifying user pain points and matching them with search intent helps tailor messaging across every touchpoint—from keywords to creative.

    Practical ideas: objections blocks on landing pages, iterative testing with AI, and auditing your mix before spending more on paid.
    You’ll hear actionable tactics like adding objection sections to pages, using AI for faster A/B tests, and optimizing what’s working before scaling ad spend.

    About Sorilbran Stone:

    - Website: https://sorilbran.com/

    - Social: https://www.linkedin.com/in/sorilbran/

    • Website: https://penji.co/pricing/
    • Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
    • Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
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    41 m