Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone
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Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone
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Here are three things you’ll learn in this episode:
How “visibility engineering” aligns SEO, paid, and LLMs to drive pipeline—not just traffic.
Sorilbran explains how visibility engineering connects SEO, paid campaigns, and AI-driven search to attract high-intent buyers instead of vanity clicks.
Ways to map pain points vs. intent and use them across landing pages, ads, and content.
She breaks down how identifying user pain points and matching them with search intent helps tailor messaging across every touchpoint—from keywords to creative.
Practical ideas: objections blocks on landing pages, iterative testing with AI, and auditing your mix before spending more on paid.
You’ll hear actionable tactics like adding objection sections to pages, using AI for faster A/B tests, and optimizing what’s working before scaling ad spend.
About Sorilbran Stone:
- Website: https://sorilbran.com/
- Social: https://www.linkedin.com/in/sorilbran/
- Website: https://penji.co/pricing/
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- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast