Here are three things you’ll learn in this episode:

🌐 Evolution of SEO and Adapting to Change: Jason, with 15 years of experience, explains that SEO has shifted from relying on "spam tools" to a more tactical and strategic discipline due to Google's algorithm advancements and increased transparency. He emphasizes that the key to longevity in SEO is an "adapt and evolve" mindset, viewing changes not as harder, but merely different.

🧠 Making SEO Digestible and Collaborative: Break the Web focuses on simplifying SEO for in-house marketing teams by understanding their preferred information digestion methods and providing advisements that clearly explain outcomes and required effort. Jason highlights the importance of inter-departmental collaboration, ensuring SEO recommendations align with other departments' KPIs (like user experience or conversions) to avoid conflicts.

📲 Integrating AI and Navigating the Social Media Landscape: Jason views AI as a valuable tool for workflow optimization and non-biased information gathering, particularly for tasks that traditionally take more time. While acknowledging the personal impact of social media, he sees its continued importance for DTC brands through targeted ads and social proof, emphasizing the need for marketers to strategically invest in platforms based on audience demographics and engagement stages.

About Jason and Break the web:

• Website: https://breaktheweb.agency/jason-berkowitz/
• LinkedIn: https://www.linkedin.com/in/jasonberkowitzseo/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in interactions—all learned from his experience in a piano bar—as crucial elements for building trust and connection with clients.

2. Data-Driven Personalization and the Role of AI in Sales: Designly's outbound sales strategy heavily relies on evidence-based buyer personas (ICPs) derived from past deals. Carlos discusses using AI and various tools to identify pain points and create highly personalized, timely messages for potential clients, emphasizing that AI should assist in research and template creation, but human authenticity is vital for building trust.

3. The Challenge of Consistency and Embracing Experimentation: Carlos identifies consistency as the biggest ongoing challenge in marketing and sales due to society's preference for immediate results. He stresses the need for patience and humility, encouraging continuous experimentation and embracing failure as a natural part of the process to discover what truly works in the long run.

About Carlos Sanabria and Designli :

- Website: http://www.designli.co/

- LinkedIn: https://www.linkedin.com/in/carlos-ignacio-sanabria-056480108/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: *FULLYMANAGED15*

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive success for a specialized service.

🧠 Strategic Use of Freelancers for Growth and Testing: Igor advocates for using freelancers to test new markets or roles quickly and cost-effectively before committing to in-house hires. He suggests that while core functions might benefit from dedicated in-house teams, specialized tasks like SEO or initial business development outreach can be efficiently managed by freelancers, offering flexibility and faster deployment.

📲 The Importance of Clear Processes and Team Atmosphere: Igor stresses the necessity of meticulously documenting all business processes and workflows to ensure clarity for the team, whether in-house or freelance. He also highlights the value of fostering an atmosphere where team members feel comfortable providing feedback and suggesting optimizations, contributing to continuous improvement and efficiency.

About Igor and Vortex:

- Website: https://www.vortex.foundation/

- LinkedIn: https://www.linkedin.com/in/dubovin/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast