Episodios

  • Dr Tony 8:10:2025, 8 53 am
    Oct 7 2025

    In this episode, Dr Tony Aitchison from Paradelta Strategy delves into the intricacies of product manufacturing with Ron Fiedler from Podcast City Radio.

    As a business growth strategist with Paradelta Strategy, Dr Tony's goal is to equip aspiring business owners and entrepreneurs with the tools and knowledge to transform their innovative ideas into viable products.

    We explore the pivotal question: should you manufacture your product in-house or outsource to a contract manufacturer? This fundamental decision hinges on various factors, including the complexity of your prototype, the financial implications of self-manufacturing, and the specific needs of your business.

    The manufacturing process is not merely about choosing a path; it is laden with considerations like quality control and continuous costs.

    I guide listeners through the costs associated with both self-manufacturing and engaging a contract manufacturer, shedding light on the often-overlooked expenses such as machinery, raw materials, packaging, and compliance with industry regulations.

    I stress the importance of informed decision-making and understanding the market fit of your product before initiating the manufacturing process.

    An essential aspect of our discussion is navigating distribution after manufacturing.

    I explain the various options available, ranging from self-distribution to utilising third-party logistics (3PL) providers, and the potential benefits and drawbacks of each.

    We highlight the significance of storage solutions and how partnering with a contract manufacturer can sometimes alleviate the burden of inventory management.

    Furthermore, we touch upon the critical matter of regulatory compliance, particularly for products aimed at international markets.

    Each country has its own set of regulations, and the process can often seem daunting. We emphasise how having a planned approach can ease this journey and how I can assist entrepreneurs in understanding and negotiating these complexities.

    We also discuss the common pitfalls that entrepreneurs face, such as the tendency to rush into product development without sufficient market research. I advocate for a methodology that prioritises understanding customer needs and market demand, rather than solely focusing on product creation. This strategic approach can significantly enhance the chances of a product's success.

    Lastly, we cover financing options for budding entrepreneurs, including grants, crowdfunding, and equity sales. I provide insights into the various sources of funding available in Australia, emphasising the importance of matching funds and leveraging government incentives like the Industry Growth Program.

    Throughout this episode, we offer key takeaways that underscore the necessity of thorough planning, market validation, and the various pathways available for product development and manufacturing.

    My hope is that listeners will walk away with a clearer understanding of how to navigate the complex landscape of manufacturing and bring their innovative ideas to life effectively. For anyone looking to explore these avenues further, we encourage reaching out through the resources available at Paradelta Strategy.

    For more guidance on tailoring manufacturing a product for your business needs, you can connect with Dr Tony Aitchison at Paradelta Strategy via www.paradeltastrategy.com.au, by email at hello@paradeltastrategy.com.au, or by phone on 0408 697 626.

    If you enjoy this episode, please follow, rate and share Paradelta Strategy with others. Past episodes are available to help you grow your business, and we’ll be back in a fortnight with more strategies and insights designed to help you succeed.

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    20 m
  • A.I. - It's Not Ill Be Back
    Sep 10 2025

    Artificial intelligence has become one of the most talked about topics of our time. From Hollywood’s killer robots to bold claims of machines taking over the workplace, the hype often overshadows the reality.

    In this episode of Paradelta Strategy, host Ron Fiedler from the Podcast City Business & Lifestyle Network is joined by resident expert and cohost Dr Tony Aitchison from Paradelta Strategy to bring clarity to what AI really means for business.

    Together, we move beyond the science fiction and explore how AI is already transforming industries in practical ways. Dr Tony explains how artificial intelligence, at its core, is a powerful software solution designed to automate repetitive tasks, streamline processes, and support decision-making – but always with human oversight at the centre.

    Rather than eliminating jobs, AI has the potential to reshape roles, free employees from menial work, and create new opportunities, much like the shift businesses experienced when computers first appeared in the workplace.

    Throughout the conversation, we share real-world examples of AI in action: predictive analytics that anticipate sales trends, preventative maintenance that avoids costly breakdowns, customer service chatbots that enhance response times, and medical research that speeds up drug discovery. At the same time, we highlight the need for caution, acknowledging risks such as cybersecurity threats, data misuse and the temptation to cut corners by letting AI do all the work without critical input.

    The key message is simple: businesses should not fear AI. Instead, they should embrace it as a tool for efficiency, growth and innovation.

    Whether through off-the-shelf solutions or custom development, AI offers ways to improve profitability today while inspiring entirely new business models for the future.

    By the end of this episode, listeners will walk away with a clearer understanding of what AI is – and what it isn’t – along with practical insights on how to start applying it in their own businesses.

    Dr Tony encourages every business owner to stay competitive by exploring where AI fits into their strategy, and to approach it not as a passing trend but as an essential investment in future success.

    For more guidance on tailoring AI to your business needs, you can connect with Dr Tony Aitchison at Paradelta Strategy via www.paradeltastrategy.com.au, by email at hello@paradeltastrategy.com.au, or by phone on 0408 697 626.

    If you enjoy this episode, please follow, rate and share Paradelta Strategy with others. Past episodes are available to help you grow your business, and we’ll be back in a fortnight with more strategies and insights designed to help you succeed.


    Would you like me to now condense this narrative into a 3–4 sentence teaser that works as the preview text on Spotify/Apple before listeners click “read more”? That’s usually the first thing people see.

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    20 m
  • How to recognise the early signs of underperformance
    Aug 27 2025

    In this episode of Paradelta Strategy, host Ron Fiedler is joined by resident business expert Dr. Tony Aitchison to explore one of the most challenging issues in business leadership: underperforming employees.

    Every organisation will encounter this problem at some point, but how leaders respond can determine whether performance improves or the business suffers.

    Ron and Dr. Tony discuss how to recognise the early signs of underperformance, from declining sales and revenue to behavioural changes in staff.

    They consider the different causes, whether they stem from personal issues, inadequate tools, or ineffective management, and highlight the importance of understanding before acting.

    The conversation then shifts to practical strategies for lifting performance, such as open discussions, providing training, updating job roles, and creating opportunities for career progression.

    The episode also tackles more complex situations, including underperformance in family businesses, the dynamics of team size, the challenges of remote working, and the role of conflict in reducing productivity.

    Finally, Ron and Dr. Tony look at how technology and AI can support leaders in monitoring performance and building stronger teams. Packed with insights and practical advice, this episode gives business owners and leaders the tools they need to turn a difficult situation into an opportunity for growth.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: 0491 633 320

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    23 m
  • Dealing with Nasty Conflict: Dr Tony Aitchison
    Aug 13 2025

    Dealing with Nasty Conflict — Internal or External?

    Hosted by Ron Fiedler (Podcast City) and Dr. Tony Aitchison (Paradelta Strategy – Resident Expert)

    In this episode, I sit down with Dr. Tony Aitchison, our resident business growth strategist from Paradelta Strategy, to unpack one of the most challenging aspects of leadership: managing conflict.

    Together, we navigate the complexities of internal vs. external conflict, giving business leaders and owners the insights they need to respond effectively. We begin by exploring how identifying the true source of conflict — whether it arises within the organisation or from external pressures — is crucial in shaping the right response.

    Dr. Aitchison shares his expertise in recognising early warning signs, from falling productivity to low workplace morale, and explains why fostering a positive company culture is essential for preventing tensions from escalating.

    Listeners will discover practical strategies for tackling internal disputes with empathy and tact, including holding calm, blame-free conversations in neutral settings to encourage openness.

    Dr. Aitchison also provides guidance on addressing external conflicts — whether with clients, suppliers, or competitors — using the same principles of patience, listening, and structured communication.

    He introduces techniques such as “giving the cookie” and highlights the power of an open-door policy to maintain trust and protect relationships.

    Our discussion also touches on building long-term organisational resilience. We explore the risks of over-reliance on a single client or supplier, and the importance of diversification and forward planning to avoid potential crises.

    By the end of this episode, you’ll walk away with actionable takeaways, including:

    • Regulating emotions and staying composed during high-pressure situations.
    • Approaching conflict as an opportunity to strengthen relationships, not weaken them.
    • Under-promising and over-delivering to set realistic expectations and avoid unnecessary tension.

    Packed with real-world advice, this episode is an essential listen for anyone looking to master conflict management, safeguard their business, and lead with confidence.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: 0491 633 320

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    22 m
  • Steps to Building a Diverse and Thriving Workforce
    Aug 27 2024

    Can workplace diversity really boost your business revenue by 19%?

    Dr. Tony Aitchison from Paradelta Strategy joins us to share compelling insights on how embracing a range of perspectives and ideas can lead to remarkable business growth.

    From defining diversity beyond race and gender to encompass religion, education, and sexual orientation, Dr. Tony sheds light on why top-down integration of these principles is crucial.

    The conversation emphasises that diversity isn't about tokenism, but about cultivating a genuinely inclusive, dynamic, and innovative workforce capable of thriving in a global market.

    Small and medium-sized enterprises, listen up! Dr. Tony provides practical strategies for fostering a diverse workforce within your resource constraints.

    We unpack the role of effective leadership in creating a culturally sensitive environment and the importance of genuine hiring practices.

    Learn how transparent communication about the value of diversity can enhance product design and market adaptability.

    With real-world examples of businesses that have successfully aligned with diverse markets, this episode illustrates the pivotal role of making every employee feel included and valued to maintain a positive company culture and drive growth.

    Chapter Summaries

    (00:02) Enhancing Business Growth With Diversity

    Workplace diversity is critical for business success, leading to increased revenue and a more inclusive and innovative workforce.

    (11:14) Implementing Diversity Strategies for Business

    Initiate diversity efforts, foster a culturally sensitive environment, train employees, avoid tokenism, communicate the importance, of embracing diversity for growth and market adaptability, and maintain a positive company culture.

    Highlight

    (01:23 - 03:47) Workplace Diversity (144 Seconds)

    (09:22 - 11:14) Global Expansion and Cultural Understanding (111 Seconds)

    (12:46 - 13:45) Avoid Token Hires for Team Success (59 Seconds)

    (19:04 - 20:49) Benefits of Diversity in Global Companies (106 Seconds)

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: ‭0491 633 320‬

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    23 m
  • Navigating the Business Valley of Death: Strategies for Overcoming Financial Pitfalls with Dr. Tony Aitchison
    Jul 10 2024

    Ever wondered why some businesses crumble while others soar despite similar challenges?

    In this episode of Paradelta Strategy, we welcome Dr. Tony Aitchison to shed light on the crucial phase known as the "Valley of Death." Dr. Tony uncovers the reasons why startups and established companies alike face this treacherous period, from lack of capital to poor planning.

    He shares invaluable insights on how to spot the warning signs early and adopt strategies to navigate or avoid this perilous stretch altogether.


    Dr. Tony doesn't stop there; he offers practical advice for securing non-diluting grants, considering joint ventures, and leveraging underutilized assets to bolster business growth.

    We also explore the significance of burn rate, financial runway, and strategic planning phases to ensure long-term sustainability.

    Tune in to hear real-world examples like Uber and Dropbox, illustrating different paths to profitability based on unique growth plans and market acceptance.

    For more tailored guidance, listeners are invited to connect with Dr. Tony through his websites, PowerDeltaStrategy.com.au and ClickRabbit.com.au.

    Chapter Summaries

    (00:02) Navigating the Business Valley of Death

    Valley of Death is a critical phase for businesses, caused by lack of capital and poor planning, with strategies to avoid and understand burn rate.

    (12:26) Strategies to Overcome Business Challenges

    Dr. Tony shares strategies for business growth, including securing grants, leveraging assets, and utilizing alternative funding sources.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: ‭0491 633 320‬

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    20 m
  • Cialdini Principle: Putting all of Cialdini's Principles Together
    Jun 26 2024

    Unlock the secrets to business growth with the final instalment of our series on the Cardini Principles of Influence, featuring the brilliant Dr. Tony Aitchison from Paradelta Strategy.

    Discover how integrating principles such as likeability, reciprocity, social proof, consistency, authority, and scarcity can map onto the customer journey, enhancing experiences from awareness to advocacy.

    Dr. Tony shares actionable insights, like leveraging social proof via reviews and competitions, emphasising the role of teamwork, and advocating for a culture of continuous improvement to achieve tangible business results.

    In this episode, we also dive into the world of real estate, spotlighting strategies that emphasise trust and honesty.

    Learn how real estate agencies in Sydney and Brisbane build credibility by offering realistic property valuations.

    We tackle the tricky terrain of handling negative reviews on platforms like Facebook and Google, stressing the importance of honest, prompt responses to maintain customer trust.

    Plus, we discuss the role of automation in business communications and the necessity of personalized, actionable content in emails.

    Don't miss our conversation on the transformative power of expert guidance in refining business systems for superior outcomes.

    Chapter Summaries

    (00:02) Principles of Business Growth Strategy

    Integrate Cardini Principles into the customer journey for business growth, leveraging social proof and teamwork for continuous improvement.

    (11:28) Enhancing Business Growth With Honest Principles

    Real estate strategies, trust and honesty, handling negative reviews, automation in business communications, personalised content, and expert guidance for better results.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: ‭0491 633 320‬

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    23 m
  • Cialdini Principle: Scarcity, Strategic Scarcity for Marketing Success
    Jun 19 2024

    Ever wondered why limited-edition items fly off the shelves?

    Join us as we chat with Dr. Tony Aitchison from Paradelta Strategy to uncover the secret weapon of marketers: scarcity.

    We discuss how limited availability creates urgency and desire, using real-world examples from limited edition collectibles to high-demand products.

    Gain insights into effective tactics like countdown timers and exclusive ticket offers, and learn why authenticity and ethical practices are crucial to avoid misleading customers and potential legal issues.

    Tune in to discover how to strategically apply scarcity in marketing, whether it's for products or services.

    From concert giveaways to Black Friday exclusive deals, we'll show you how to attract and retain customers. Dr. Tony Aitchison also shares valuable tips on leveraging end-of-financial-year opportunities and how emotional intelligence, storytelling, and trust are key to persuasive marketing.

    Don't miss this episode packed with actionable strategies to enhance your marketing efforts effectively and ethically!

    Chapter Summaries

    (00:19) The Power of Scarcity in Marketing

    Nature's scarcity creates urgency and desire in marketing, but must be used ethically and authentically.

    (11:41) Utilising Scarcity in Marketing Strategies

    Nature's limited supply drives demand, with examples like concert giveaways and major sales events, and can be used in service-based businesses.

    (21:29) Enhancing Marketing Through Persuasion Techniques

    Persuasion techniques, human behaviour, emotional intelligence, storytelling, trust, and credibility were discussed on Paradelta Strategy Radio Show.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: ‭0491 633 320‬

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626


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    22 m