Dr Tony Aitchison Paradelta Strategy Podcast City Radio Podcast Por  arte de portada

Dr Tony Aitchison Paradelta Strategy Podcast City Radio

Dr Tony Aitchison Paradelta Strategy Podcast City Radio

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Dr Tony Aitchison (MBA) has travelled the world and worked in France, USA, and Australia. Providing business strategy advice, brand equity building services, and new venture development and management to his clients, and within his own ventures.

This has seen him develop a cure for cataract blindness, develop renewable energy sources, develop rechargeable batteries that work as low as -60C, and has accelerated the growth of many businesses.

A strategist and implementer, he leads a team of experienced consultants and has worked in industries such as FMCG, pharmaceuticals, cosmetics, food, financial, chemical, plastics, finance, beverages, wholesale, energy, retail, med tech, not-for-profits, automotive, toys, festivals, technology, allied health, software, insurance, education, law, virtual reality and more.

This global and diverse range of experience provides a dynamic approach to his work that creates unparalleled growth for his clients.

2022 Podcast City
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Dr Tony 8:10:2025, 8 53 am
    Oct 7 2025

    In this episode, Dr Tony Aitchison from Paradelta Strategy delves into the intricacies of product manufacturing with Ron Fiedler from Podcast City Radio.

    As a business growth strategist with Paradelta Strategy, Dr Tony's goal is to equip aspiring business owners and entrepreneurs with the tools and knowledge to transform their innovative ideas into viable products.

    We explore the pivotal question: should you manufacture your product in-house or outsource to a contract manufacturer? This fundamental decision hinges on various factors, including the complexity of your prototype, the financial implications of self-manufacturing, and the specific needs of your business.

    The manufacturing process is not merely about choosing a path; it is laden with considerations like quality control and continuous costs.

    I guide listeners through the costs associated with both self-manufacturing and engaging a contract manufacturer, shedding light on the often-overlooked expenses such as machinery, raw materials, packaging, and compliance with industry regulations.

    I stress the importance of informed decision-making and understanding the market fit of your product before initiating the manufacturing process.

    An essential aspect of our discussion is navigating distribution after manufacturing.

    I explain the various options available, ranging from self-distribution to utilising third-party logistics (3PL) providers, and the potential benefits and drawbacks of each.

    We highlight the significance of storage solutions and how partnering with a contract manufacturer can sometimes alleviate the burden of inventory management.

    Furthermore, we touch upon the critical matter of regulatory compliance, particularly for products aimed at international markets.

    Each country has its own set of regulations, and the process can often seem daunting. We emphasise how having a planned approach can ease this journey and how I can assist entrepreneurs in understanding and negotiating these complexities.

    We also discuss the common pitfalls that entrepreneurs face, such as the tendency to rush into product development without sufficient market research. I advocate for a methodology that prioritises understanding customer needs and market demand, rather than solely focusing on product creation. This strategic approach can significantly enhance the chances of a product's success.

    Lastly, we cover financing options for budding entrepreneurs, including grants, crowdfunding, and equity sales. I provide insights into the various sources of funding available in Australia, emphasising the importance of matching funds and leveraging government incentives like the Industry Growth Program.

    Throughout this episode, we offer key takeaways that underscore the necessity of thorough planning, market validation, and the various pathways available for product development and manufacturing.

    My hope is that listeners will walk away with a clearer understanding of how to navigate the complex landscape of manufacturing and bring their innovative ideas to life effectively. For anyone looking to explore these avenues further, we encourage reaching out through the resources available at Paradelta Strategy.

    For more guidance on tailoring manufacturing a product for your business needs, you can connect with Dr Tony Aitchison at Paradelta Strategy via www.paradeltastrategy.com.au, by email at hello@paradeltastrategy.com.au, or by phone on 0408 697 626.

    If you enjoy this episode, please follow, rate and share Paradelta Strategy with others. Past episodes are available to help you grow your business, and we’ll be back in a fortnight with more strategies and insights designed to help you succeed.

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    20 m
  • A.I. - It's Not Ill Be Back
    Sep 10 2025

    Artificial intelligence has become one of the most talked about topics of our time. From Hollywood’s killer robots to bold claims of machines taking over the workplace, the hype often overshadows the reality.

    In this episode of Paradelta Strategy, host Ron Fiedler from the Podcast City Business & Lifestyle Network is joined by resident expert and cohost Dr Tony Aitchison from Paradelta Strategy to bring clarity to what AI really means for business.

    Together, we move beyond the science fiction and explore how AI is already transforming industries in practical ways. Dr Tony explains how artificial intelligence, at its core, is a powerful software solution designed to automate repetitive tasks, streamline processes, and support decision-making – but always with human oversight at the centre.

    Rather than eliminating jobs, AI has the potential to reshape roles, free employees from menial work, and create new opportunities, much like the shift businesses experienced when computers first appeared in the workplace.

    Throughout the conversation, we share real-world examples of AI in action: predictive analytics that anticipate sales trends, preventative maintenance that avoids costly breakdowns, customer service chatbots that enhance response times, and medical research that speeds up drug discovery. At the same time, we highlight the need for caution, acknowledging risks such as cybersecurity threats, data misuse and the temptation to cut corners by letting AI do all the work without critical input.

    The key message is simple: businesses should not fear AI. Instead, they should embrace it as a tool for efficiency, growth and innovation.

    Whether through off-the-shelf solutions or custom development, AI offers ways to improve profitability today while inspiring entirely new business models for the future.

    By the end of this episode, listeners will walk away with a clearer understanding of what AI is – and what it isn’t – along with practical insights on how to start applying it in their own businesses.

    Dr Tony encourages every business owner to stay competitive by exploring where AI fits into their strategy, and to approach it not as a passing trend but as an essential investment in future success.

    For more guidance on tailoring AI to your business needs, you can connect with Dr Tony Aitchison at Paradelta Strategy via www.paradeltastrategy.com.au, by email at hello@paradeltastrategy.com.au, or by phone on 0408 697 626.

    If you enjoy this episode, please follow, rate and share Paradelta Strategy with others. Past episodes are available to help you grow your business, and we’ll be back in a fortnight with more strategies and insights designed to help you succeed.


    Would you like me to now condense this narrative into a 3–4 sentence teaser that works as the preview text on Spotify/Apple before listeners click “read more”? That’s usually the first thing people see.

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    20 m
  • How to recognise the early signs of underperformance
    Aug 27 2025

    In this episode of Paradelta Strategy, host Ron Fiedler is joined by resident business expert Dr. Tony Aitchison to explore one of the most challenging issues in business leadership: underperforming employees.

    Every organisation will encounter this problem at some point, but how leaders respond can determine whether performance improves or the business suffers.

    Ron and Dr. Tony discuss how to recognise the early signs of underperformance, from declining sales and revenue to behavioural changes in staff.

    They consider the different causes, whether they stem from personal issues, inadequate tools, or ineffective management, and highlight the importance of understanding before acting.

    The conversation then shifts to practical strategies for lifting performance, such as open discussions, providing training, updating job roles, and creating opportunities for career progression.

    The episode also tackles more complex situations, including underperformance in family businesses, the dynamics of team size, the challenges of remote working, and the role of conflict in reducing productivity.

    Finally, Ron and Dr. Tony look at how technology and AI can support leaders in monitoring performance and building stronger teams. Packed with insights and practical advice, this episode gives business owners and leaders the tools they need to turn a difficult situation into an opportunity for growth.

    Host and Producer: Ron Fielder

    Web: podcastcity.com.au

    Email: ron@podcastcity.com.au

    Mobile: 0491 633 320

    Co-Host: Dr Tony Aitchison

    Web: paradeltastrategy.com.au

    Email: tony@paradeltastrategy.com.au

    Mobile: 0408 697 626

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    23 m
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