In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.

Read about our new partnership with London & Partners here.

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In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

Gen Z and why advertisers need to consider rebalancing their media mix.

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In this episode, Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. Emma also discusses why Out-of-Home in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.

Find out more about The London Digital Network here.

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In this episode, Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance marketing which has impacted long term results, that rebalancing the media mix is proven to boost brand metrics, and he shares why he is developing a new media currency for quality to help prove the true value of each channel in the mix.

Find out how you can help prove the true ROI of media channels, including OOH, here.

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In this episode, Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can drive for brands and how E45 worked with DSC to develop an award-winning campaign. Rich also shares new research from JCDecaux and DSC which shows a new opportunity for brands to authentically connect with the LGBTQIA+ community via Out-of-Home.

Download the findings in the 'Pride in Posters' advertiser guide here.

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Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-level data in Marketing Mix Models provides an unprecedented view of what each channel is delivering in terms of sales whilst also benefiting the accuracy of how they measure, helping to prove the true value of media channels.

Download a free summary of the findings here.

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