• The Balancing Act: Mastering the art of short and long-term marketing.

  • Jan 23 2025
  • Duración: 31 m
  • Podcast

The Balancing Act: Mastering the art of short and long-term marketing.

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  • Resumen

  • In this episode, Mays Elansari, Senior Brand Marketing Specialist, joins Ian to discuss the role of long-term brand building in modern marketing and why effective stakeholder management across departments is key to marketing success. Having managed big brands including Subway and Penhaligon's, Mays highlights how multi-media campaigns drive full-funnel results for brands and the power of OOH to reach diverse audiences with contextual messaging during seasonal and cultural events such as Veganuary and Ramadan.

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