Digital Changemakers

De: JCDecaux UK
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  • Resumen

  • JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

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    JCDecaux UK
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Building London's brand with Laura Citron OBE

    Building London's brand with Laura Citron OBE
    Apr 30 2025

    In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.


    Read about our new partnership with London & Partners here.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 m
  • How marketers can tap into the magic of airports

    How marketers can tap into the magic of airports
    Mar 18 2025
    In this episode, Fraser Brown, Retail Director at Heathrow, joins Ian Whittaker to discuss why airports are a powerful platform for brand communication, sharing examples of campaigns that are engaging audiences creatively, combining the magic of the airport experience with the global and affluent airport audience to drive full funnel results.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 m
  • Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&

    Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&
    Mar 5 2025

    In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

    Gen Z and why advertisers need to consider rebalancing their media mix.


    Hosted on Acast. See acast.com/privacy for more information.
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    36 m
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