• Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&

  • Mar 5 2025
  • Duración: 36 m
  • Podcast

Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&

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  • Resumen

  • In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

    Gen Z and why advertisers need to consider rebalancing their media mix.


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