Episodios

  • Accessibility User-Testing & User-Research – Making sure you build what users really want

    Accessibility User-Testing & User-Research – Making sure you build what users really want
    Dec 14 2025
    Accessibility audits are great at making sure your experience meets standards and guidelines, but often people forget the real reason for accessibility – the user.

    There are multiple benefits of user testing with people with disabilities: it can unlock insights you may otherwise never have found, and ensure you are building solutions that work for all users, not just against guidelines.

    And user-research with people with disabilities will give you confidence that what you create serves a need. So how do you get people with disabilities into your user-research and user-testing without it costing the earth?

    Jonathan Hassell was the Exec that led this change at the BBC, and Yac Woozeer did so much user-testing with people with disabilities in UK government that he can now guide organisations through how they might respond to products in our Live Audits. In this webinar, they discuss:
    • The benefits that can come from testing your product/service idea, product or service with real people with disabilities, rather than just getting people with disabilities who are tech experts to review them
    • How co-creating with people with disabilities can eliminate costly assumptions, ​drive innovation, and deliver meaningful experiences​
    • How to involve people with disabilities in your user-research and user-testing​, with examples of how to do this for people who are blind or have a learning difficulty
    • Examples of how to make the most from the expertise you gain from doing this work, by capturing insights in internal Guidelines or expert evaluation methodologies
    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/accessibility-user-testing-user-research-making-sure-you-build-what-users-really-want/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    59 m
  • Accessibility in Marketing: the Opportunities and 3 Key Challenges

    Accessibility in Marketing: the Opportunities and 3 Key Challenges
    Nov 14 2025
    Whatever the size of your organisation, marketing is key. How you communicate with existing and potential customers could be the difference between winning or losing them, and accessibility is key to that.

    In this webinar, we discuss essential topics for 2025:
    1. What you can win – Increasing Reach. How much will inclusion of people with disabilities and older people in marketing increase the reach of your messaging?
    2. How can AI help? Will AI get you accessibility in marcomms materials for free?
    3. Making this the way you work. How do you get accessibility embedded into your marketing processes?
    4. Marketing to people with disabilities – what the EAA requires. Communicating about the accessibility of your services could bring more people to them, and is required by the EAA.
    5. Marketing to people with disabilities – authenticity. How do you go beyond nodding at disability and tell stories about disability and accessibility authentically?
    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/accessibility-in-marketing-the-opportunities-and-3-key-challenges/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    50 m
  • Accessibility Nightmares: From Digital Disaster to Inclusive Triumph

    Accessibility Nightmares: From Digital Disaster to Inclusive Triumph
    Oct 14 2025
    In today’s digital landscape, accessibility isn’t a luxury – it’s a critical business imperative and an investment. An investment in broader market reach, reduced legal risk, and genuinely inclusive digital experiences.

    Our “Accessibility Nightmares” webinar pulls back the curtain on the types of real-world accessibility disasters that have cost companies millions, damaged reputations, and left users frustrated and excluded.

    Here our consultants Rob Wemyss and Jonathan Hassell tell the stories of how we’ve helped some organisations facing these challenges turn them into triumphs, including:
    • SaaS disasters – the impact of accessibility fails on both buyer and vendor
    • PR failures – when poor accessibility hits the press, brand damage follows fast
    • Lawsuit landmines – how to make lawsuits work for you
    • EAA complacency – is your disaster just a month away?
    Rob shares our transformation playbook – an approach to turning round disasters which mirrors Gordon Ramsey’s classic kitchen makeovers:
    1. Brutal honesty assessment
    2. Rapid remediation strategies
    3. Cultural transformation
    Are you ready to turn your digital accessibility nightmare into a success story?

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/accessibility-nightmares-from-digital-disaster-to-inclusive-triumph/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    55 m
  • How to build strong accessibility capability across your organisation

    How to build strong accessibility capability across your organisation
    Sep 14 2025
    Over 700 organisations have completed our ISO 30071-1 Digital Accessibility Maturity Scorecard.

    The results show us time and again that organisations often have high motivation but low capability to deliver Digital Accessibility.

    In this session, Pete Bricknell and Jonathan Hassell explore how to equip your organisation with the necessary skills and strategies to achieve digital accessibility success, no matter your organisation’s size, industry, or where you do business.

    The session covers:
    • How to gain the key skills you need to be personally confident in digital accessibility
    • How to assess the accessibility skills you need your team members to have, if you’re leading the creation of a website or app
    • How to build and scale accessibility skills across your organisation
    We explore the pros and cons of various training methods and options - both from us and other sources - and how technical training in areas like web development, design and QA can really boost your team’s results.

    We also share tips on how to navigate common roadblocks like “training budget freezes” so you can secure budget to get the skills your team needs to succeed.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/how-to-build-strong-accessibility-capability-across-your-organisation/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    58 m
  • Supporting the needs of Neurodivergent People in 2025

    Supporting the needs of Neurodivergent People in 2025
    Aug 14 2025
    This is our second webinar focussing on neurodiversity and in it we look at what has changed since 2022.

    People get diagnosed with neurodivergent conditions more frequently, and disclose their conditions more frequently in their workplaces. It has become something that people talk about more in public. But have organisations really taken steps to ensure that those who are neurodiverse are able to thrive in the workplace?

    Does your organisation have the right steps in place to recruit neurodiverse people, and support them (and their team-mates) in communications, meetings, and through procurement of digital tools they can use?

    With no clear guidelines in place from WCAG, how do you know you’re getting it right? In this episode find out how to step up to support Neurodiversity as we share guidance, and stories of who is doing it well.


    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/supporting-the-needs-of-neurodivergent-people-in-2025/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    58 m
  • DIY Accessibility Audits: How to Achieve and Maintain EAA Compliance

    DIY Accessibility Audits: How to Achieve and Maintain EAA Compliance
    Jul 14 2025

    Companies all over Europe are scrambling to audit the accessibility of their websites and mobile apps, so they have a chance of fixing their WCAG compliance by the European Accessibility Act deadline of June 28th 2025.

    One thing that often is overlooked, however, is what happens when you’ve reached WCAG 2.1 AA compliance. Whether you have a website or app, in Europe or outside Europe, it’s essential to ensure that you maintain your accessibility compliance over its whole lifecycle, when new pages are added to a site, or new features are added in an app update. This means organisations need to go beyond doing a one-off accessibility audit, and do regular audits of their product’s accessibility.

    You can either keep paying accessibility companies to do these audits every time you need them. Or learn how to do audits yourself in-house.

    In this session, our trainers Yacoob Woozeer and Usman Afzal introduce our Accessibility QA and Audit Training which helps you understand the who, what, why, where, when and how of accessibility auditing.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/diy-accessibility-audits-how-to-achieve-and-maintain-eaa-compliance/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    53 m
  • Debunking Accessibility Myths

    Debunking Accessibility Myths
    Jun 14 2025
    Our team have been working in accessibility for many, many years.

    During that time, we’ve had to debunk many accessibility ‘myths’ in the minds of many people in organisations we work with, whether they’re Developers, Content Authors, Designers, Testers or Procurement Managers.

    All of these myths hold people back from doing accessibility well, or even doing it at all. Some myths have been around for as long as we have (e.g. websites can be 100% accessible). Others are more recent (e.g. AI tools can fix accessibility).

    In this session, our team share their favourite accessiblity myths and how to combat them, including;
    • PDFS aren’t accessible
    • ARIA fixes everything
    • Audits should be done just before launch
    • Personas are great for testing
    • WCAG is the law

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/debunking-accessibility-myths/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    54 m
  • Trends in Digital Accessibility for 2025

    Trends in Digital Accessibility for 2025
    May 14 2025
    2024 was a big year for accessibility, with more and more companies committing to get accessibility right, WCAG 2.2 slightly moving the goalposts, and different AIs proving useful tools for accessibility or total red-herrings.

    In this essential session, our CEO Jonathan Hassell looks back at what we learned about what’s working best to help organisations deliver accessibility in 2024, and how we believe new technologies, devices, laws, and regulations will impact organisations in the next 12 months.

    Here’s our top 10 Accessibility Trends for 2025 that matter:
    1. Accessibility Legislation is getting tougher (the EAA now has teeth, and WCAG 2.2 is becoming more required)
    2. The European Accessibility Act (EAA) is pushing us Beyond one-time WCAG compliance by requiring us to embed accessibility in our maintenance processes and share how we’re doing that
    3. The EAA, is also pushing us to provide better Documentation of our services’ accessibility and support for questions from people with disabilities in Contact Centres
    4. It is also pushing organisations beyond making software accessible, to also include making hardware accessible (in kiosks, ticket machines, and payment terminals)
    5. Vulnerability regulations are pushing us beyond ensuring websites and apps are accessible, to ensuring all our communications are accessible
    6. Accessibility is being pushed now by economics more than DEI – embedding accessibility in Procurement of digital tools is key to the workplace of 2025
    7. AI only gets us 90% of the way – we need to learn to work with AI to use it best for accessibility
    8. AI is now being sold as Assistive Technology – why it’s important for individuals needing ATs to tell us which AI is best for them, rather than technology suppliers
    9. AI Agents and GenUI are taking us to a possible future of personalised interfaces and ATs for all – and a complete reinvention of accessibility – how do you get ready for this?
    10. In 2025, your accessibility strategy needs to prove Return on Investment. But where can you find recent public ROI stories

    In the recording, you’ll get detail on all of these, how they’re helping organisations win from accessibility, and how we can help your organisation respond to each trend best.

    It could be the most important thing you hear about accessibility all year!


    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, its transcript, and a link to documents referenced in the session here: https://www.hassellinclusion.com/webinars/what-you-need-to-know-about-trends-in-digital-accessibility-for-2025/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    55 m