Accessibility in Marketing: the Opportunities and 3 Key Challenges

Whatever the size of your organisation, marketing is key. How you communicate with existing and potential customers could be the difference between winning or losing them, and accessibility is key to that.

In this webinar, we discuss essential topics for 2025:

1. What you can win – Increasing Reach. How much will inclusion of people with disabilities and older people in marketing increase the reach of your messaging?
2. How can AI help? Will AI get you accessibility in marcomms materials for free?
3. Making this the way you work. How do you get accessibility embedded into your marketing processes?
4. Marketing to people with disabilities – what the EAA requires. Communicating about the accessibility of your services could bring more people to them, and is required by the EAA.
5. Marketing to people with disabilities – authenticity. How do you go beyond nodding at disability and tell stories about disability and accessibility authentically?

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/accessibility-in-marketing-the-opportunities-and-3-key-challenges/

Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.