In this episode, we're diving into the profound and multifaceted impact Asian cultures and influencers have on American culture and consumer expectations. For decades, AANHPI individuals and communities have shaped the U.S., but a new wave of influence is undeniable as this growth audience increasingly drives American consumer culture and brand commercial success by prioritizing representation, digital engagement, social responsibility, and cross-cultural influence. Join us as we discuss how this cultural shift is not just a trend, but a fundamental reshaping of American identity and a powerful signal for marketers, media professionals, technologists, and product developers who want to stay relevant in a rapidly evolving world. This podcast is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.

Given the current backlash surrounding the American Eagle campaign featuring Sydney Sweeney and her good ‘jeans’ and even the recent Heinz “Smile” and “Family Portraits” campaigns from a few months ago, there’s a clear opportunity to reboot our Cultural Effectiveness Council conversations on avoiding marketing missteps. In this episode of CultureConnect, we’re excited to lead a reenergized conversation with guests who are executives and entrepreneurs in culture and creative effectiveness as they offer guidance on how to navigate culturally dynamic and diverse audiences and develop successful creative campaigns that work for everyone. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.

Guests:

Laura Mignott, Advisor to Realm, Creator of “Culture Boards,” and CEO of You Are Home. Host of The Reset Podcast

Teri Arvesu Gonzalez, Chief Purpose Officer, Founder of The TAG Collab. Host of The Tag Collab podcast.

In this episode of CultureConnect, we dive into the power of culture with Dr. Marcus Collins, author of For the Culture. We explore how understanding cultural dynamics can transform brand impact and audience reach, what drives brand trust, insights on leveraging influence authentically and turning culture into capital, and even how this all comes together as we think about new and emerging consumers. This conversation is the perfect listen for any brands or business people looking to elevate their presence and connect more deeply with a more expansive group of audiences. CultureConnect is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.

Tune in for an engaging conversation with industry leaders -- on the ground at the 2025 Cannes Lions Advertising Festival -- who are championing inclusive marketing, media, and technology in their work. AI conversations were omnipresent at the Festival and that, combined with these more turbulent times, shaped the context for the discussion and underscored that embracing people and cultures is more vital than ever. Our panel explores how empathy-driven strategies and expansive audience understanding are critical for communications, connection, and unlocking new pathways for growth. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

• Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD
• Hetal Patel, President of Advertising Intelligence, iHeart Radio
• Rachael Ryan, Head of Research & Insights, TikTok
• Beato Singleton, Global Chief Diversity & Engagement Officer, McCann Worldgroup
• Robert Velez, Vice President of Multicultural Sales, Vevo

In this exciting episode, we dive deep into the dynamic world of sports with women who are leading the way as executives and journalists. Together, they bring unique perspectives on the vital topics of representation on and off the field, career advancement, and setting new standards for women in the sports industry. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

• Sandra Osayuki Idehen, Recent Global VP/GM Jordan Basketball & Sport at Nike
• Kelley Carter, Senior Entertainment Reporter at ESPN
• Mary Kate Callen, SVP Market & Cultural Intelligence at Paramount

This episode of CultureConnect focuses on the critical, innovative, and engaging role media plays in healthcare, shaping everything from practitioner care to patient outcomes. We delve into how it can transform education and access through connection and even entertainment. Our conversation includes a brilliant panel of experts including Dr. Chynna Steele Johnson, nationally renowned board-certified dermatologist and owner at Steele Dermatology; Dana Smith, VP, Condé Nast Health; and Dr. Lauren Powell, Head of Health Equity at Biogen. They are leading the way supporting communities, combatting misinformation and disinformation, and empowering patients and practitioners alike. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

In this episode of CultureConnect, we explore the pivotal roles research and communications play in achieving greater access in healthcare. Join us as we speak with leading voices advocating and innovating through their work. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

Khadijah Ameen, Co-Founder and Director of Policy Research, BlkhlthJulia Rebouillat Clifford, Head of Strategy Operations North America, Biomerieux

In this episode of CultureConnect, we explore how technology continues to connect, disrupt, empower, and push boundaries in healthcare. From medical innovations to telehealth, there’s no doubt that technology is changing the lives of providers, patients, researchers, executives, and everyone in the healthcare ecosystem. Tune in as we speak with leading voices innovating in healthcare through their advisory work. We’ll also discuss why focusing on underserved communities is not only the right thing to do, but also a catalyst for innovation that benefits everyone. Hosted by Janelle A. James, SVP, US Head of Cultural Intelligence at Ipsos.

Guests:

Kara Dennis, Board Director with Antidote Technologies.

Charles Fan, Founder and Strategic Executive Advisor With CF Advisory, LLC