In this episode of CultureConnect, we dive into the power of culture with Dr. Marcus Collins, author of For the Culture. We explore how understanding cultural dynamics can transform brand impact and audience reach, what drives brand trust, insights on leveraging influence authentically and turning culture into capital, and even how this all comes together as we think about new and emerging consumers. This conversation is the perfect listen for any brands or business people looking to elevate their presence and connect more deeply with a more expansive group of audiences. CultureConnect is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.

Tune in for an engaging conversation with industry leaders -- on the ground at the 2025 Cannes Lions Advertising Festival -- who are championing inclusive marketing, media, and technology in their work. AI conversations were omnipresent at the Festival and that, combined with these more turbulent times, shaped the context for the discussion and underscored that embracing people and cultures is more vital than ever. Our panel explores how empathy-driven strategies and expansive audience understanding are critical for communications, connection, and unlocking new pathways for growth. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

• Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD
• Hetal Patel, President of Advertising Intelligence, iHeart Radio
• Rachael Ryan, Head of Research & Insights, TikTok
• Beato Singleton, Global Chief Diversity & Engagement Officer, McCann Worldgroup
• Robert Velez, Vice President of Multicultural Sales, Vevo

In this exciting episode, we dive deep into the dynamic world of sports with women who are leading the way as executives and journalists. Together, they bring unique perspectives on the vital topics of representation on and off the field, career advancement, and setting new standards for women in the sports industry. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

• Sandra Osayuki Idehen, Recent Global VP/GM Jordan Basketball & Sport at Nike
• Kelley Carter, Senior Entertainment Reporter at ESPN
• Mary Kate Callen, SVP Market & Cultural Intelligence at Paramount