In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their views on the future of media and marketing, exploring how the generation's traits—especially their diversity and focus on empathy and equity—are leading to drastic changes in the market and the workplace.

Guests:

• Morgan Batts, Brand Executive at Weiden & Kennedy and Founder of ConNxt Project
• Alejandro Garcia Medina, Research Lead at LinkedIn's B2B Institute
• Elise Gentry, Assistant to Talent Agent & Partner at United Talent Agency
• Alexis Harris, Global Research & Insights Lead at TikTok
• Olympia Wundrock, Senior Manager, Analytics & Insights at Procter & Gamble
• Danielle Zito, Senior Account Manager at Ipsos

It’s October… Breast Cancer Awareness Month, Hispanic Heritage Month, and Indigenous People’s Day and we’re seeing that supporting women of color is a critical pathway to universal solutions. In this episode, we're spotlighting the need for equitable health access and emerging solutions as many community safety nets disappear in the wake of the government shutdown. Healthcare brands, businesses, and nonprofits are bridging the gap and providing connection, support, and innovation for these family, community, and workplace leaders and we’re eager to illuminate how. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.

Guests:

• Monique C. James, Memorial Sloan Kettering and Weil Cornell School of Medicine
• Yamila Ruiz, The Latina Institute
• Caroline Brenthenoux, Human Dot Plus and The Culture+ Group

In this episode, we dive into the profound and multifaceted impact Asian cultures and influencers have on American culture and consumer expectations. For decades, Asian American and Native Hawaiians/Pacific Islander individuals and communities have shaped the U.S.. Now, a new wave of influence is undeniable as this growth audience increasingly drives American consumer culture and brand commercial success by prioritizing representation, digital engagement, social responsibility, and cross-cultural influence. Join us as we discuss how this cultural shift is not just a trend, but a fundamental reshaping of American identity and a powerful signal for marketers, media professionals, technologists, and product developers who want to stay relevant in a rapidly evolving world. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.

Guests:

• Christopher Yang, Qualitative Consultant, Ipsos

• Kerou Carol Chang, Director Commercial Finance, Publicis Groupe

• Charlie Yamamoto, VP of Partnerships, Dive Studios