In this episode, we're diving into the profound and multifaceted impact Asian cultures and influencers have on American culture and consumer expectations. For decades, AANHPI individuals and communities have shaped the U.S., but a new wave of influence is undeniable as this growth audience increasingly drives American consumer culture and brand commercial success by prioritizing representation, digital engagement, social responsibility, and cross-cultural influence. Join us as we discuss how this cultural shift is not just a trend, but a fundamental reshaping of American identity and a powerful signal for marketers, media professionals, technologists, and product developers who want to stay relevant in a rapidly evolving world. This podcast is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.

Given the current backlash surrounding the American Eagle campaign featuring Sydney Sweeney and her good ‘jeans’ and even the recent Heinz “Smile” and “Family Portraits” campaigns from a few months ago, there’s a clear opportunity to reboot our Cultural Effectiveness Council conversations on avoiding marketing missteps. In this episode of CultureConnect, we’re excited to lead a reenergized conversation with guests who are executives and entrepreneurs in culture and creative effectiveness as they offer guidance on how to navigate culturally dynamic and diverse audiences and develop successful creative campaigns that work for everyone. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.

Guests:

Laura Mignott, Advisor to Realm, Creator of “Culture Boards,” and CEO of You Are Home. Host of The Reset Podcast

Teri Arvesu Gonzalez, Chief Purpose Officer, Founder of The TAG Collab. Host of The Tag Collab podcast.

In this episode of CultureConnect, we dive into the power of culture with Dr. Marcus Collins, author of For the Culture. We explore how understanding cultural dynamics can transform brand impact and audience reach, what drives brand trust, insights on leveraging influence authentically and turning culture into capital, and even how this all comes together as we think about new and emerging consumers. This conversation is the perfect listen for any brands or business people looking to elevate their presence and connect more deeply with a more expansive group of audiences. CultureConnect is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.