AVOIDING MARKETING MISSTEPS: THE REBOOT

Given the current backlash surrounding the American Eagle campaign featuring Sydney Sweeney and her good ‘jeans’ and even the recent Heinz “Smile” and “Family Portraits” campaigns from a few months ago, there’s a clear opportunity to reboot our Cultural Effectiveness Council conversations on avoiding marketing missteps. In this episode of CultureConnect, we’re excited to lead a reenergized conversation with guests who are executives and entrepreneurs in culture and creative effectiveness as they offer guidance on how to navigate culturally dynamic and diverse audiences and develop successful creative campaigns that work for everyone. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.

Guests:

Laura Mignott, Advisor to Realm, Creator of “Culture Boards,” and CEO of You Are Home. Host of The Reset Podcast

Teri Arvesu Gonzalez, Chief Purpose Officer, Founder of The TAG Collab. Host of The Tag Collab podcast.