In this week’s Business Owners Smashing It Online (BOSIO) episode, we dive deep with Tim Hyde into the practical side of business automation, client pre-qualification, and leveraging your time to focus on what really matters.

💡 You’ll learn:

Why most business owners struggle with automating the right things

How to spot bad clients before they ever drain your energy

The “Marketing Quiz” strategy that pre-qualifies prospects on autopilot

How to use lifecycle marketing to nurture leads until they’re ready to buy

The biggest mistake small business owners make (and how to fix it fast)

Why outsourcing & automation aren’t costs, but multipliers of growth

The mindset shift that frees you from being a slave to your business

🎁 Special Giveaway & Challenge Mentioned:

Double Your Sales Strategy Session with Tim Hyde

The Monthly Recurring Revenue (MRR) Challenge – build predictable income streams in your business

👉 Join our free live training every Tuesday from 6–7:30pm AESTRegister here: https://ezyurl.co/bosio

About the Speaker

Tim Hyde is a growth strategist and founder of Win More Clients. With decades of experience in CRM systems, automation, and lifecycle marketing, he helps small business owners streamline sales, attract the right clients, and scale sustainably.

Why It Matters

Founders and advisors often get stuck working in their business instead of on it. Without automation, the wrong clients and inefficient processes eat away at profit and time. Building systems that qualify leads, nurture relationships, and create predictable revenue frees owners to focus on strategy and growth. Strong foundations mean long-term success.

⏱️ Timestamps00:00 Welcome and introduction

01:42 The importance of automation in small business

05:18 Why most owners automate the wrong things

09:36 How to identify and pre-qualify the right clients

14:22 Using quizzes to filter prospects automatically

19:40 Lifecycle marketing and nurturing leads

25:08 The cost of bad clients vs. good clients

30:46 Automation vs. outsourcing – finding the balance

36:55 Building systems that scale with your business

42:18 The Monthly Recurring Revenue (MRR) Challenge

47:12 Key mindset shifts for scaling smarter

52:24 Using AI tools like ChatGPT in your workflow

57:40 Final Q&A

👉 Join our free live training every Tuesday from 6–7:30pm AESTRegister here: https://ezyurl.co/bosio

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.

Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.

If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.

🎧 Subscribe now and start smashing it online—without being a tech wizard.

🎥 Watch full episodes on YouTube: @smashgo

🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

Thinking about passing credit card fees onto your customers? You're not alone — but the real question is should you? In this power-packed session, former banker Mark Grant breaks down the facts around merchant surcharging in Australia. From legal considerations to tech options to customer perception, this is the clarity you’ve been needing.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

What surcharging actually is — and what it isn’t

When and how it’s legal to pass on fees

Tools and terminals that support flexible surcharge options

The hidden risk of handling surcharges incorrectly

How different cards (Amex, Visa, Mastercard) affect rates

The trade-offs between absorbing vs passing on costs

How to maintain trust with customers while protecting margins

Why It Matters:

Small business owners face rising operating costs, and merchant fees are a silent profit killer. But passing those fees on the wrong way can backfire — fast. Mark Grant’s experience in banking gives real-world insight into what works and what hurts. This session helps you make an informed decision based on facts, not fear, and choose a surcharge strategy that works for your business model.

Timestamps:

00:00 Introduction by Nik Cree

01:10 What is surcharging and why it matters

03:30 Legal framework in Australia

05:40 What merchants are allowed to charge

08:05 Examples of surcharge methods

10:30 Flat fees vs percentage fees

13:00 What to disclose to customers

16:15 Common pitfalls and how to avoid them

19:45 Industry-specific differences

23:50 Payment platforms and their rules

26:15 Client stories and lessons learned

30:10 Understanding different card types and rates

35:00 Online payment gateway vs EFTPOS surcharges

39:30 Customisable terminal options and compliance

45:00 When absorbing the fee makes more sense

52:49 Where banks stand on surcharges

55:01 Q&A: Square vs terminals at trade shows

57:05 Smart tech: identifying cards and automating surcharges

59:08 Pricing strategy and rate transparency

1:05:09 Final advice and prize draw

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Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠

Most business owners hit the same wall: they’re working hard but stuck in constant firefighting. No time, no systems, no growth. This session with Jenny breaks down practical ways to get clarity, structure, and process into your business so you can stop running in circles and start building something scalable.

Join our free live training every Tuesday from 6–7:30pm AEST

👉 Register here: https://ezyurl.co/bosio

What You’ll Learn

How to identify and remove hidden blockages that stall growth

A simple framework for clarity, structure, and process in your business

Practical time management strategies that free up hours every week

Why recurring revenue smooths out cashflow bumps and how to build it in

Real-world examples of turning existing programs into recurring income

How to use affiliate platforms like ClickBank for lead generation and sales

The value of a structured business review to reset goals and strategy

About the Speaker

Jenny is a business strategist who works with owners to uncover bottlenecks, simplify operations, and design sustainable growth strategies. She helps small business owners shift from reactive work to building long-term systems.

Why It Matters

Founders who ignore structure end up chained to their business. Without clarity and process, you’ll always be reacting instead of leading. Sessions like this help owners build foundations that make growth possible—and protect their time, energy, and focus for the long haul.

Timestamps

00:00 Welcome and setup

01:14 Key challenges business owners face

06:20 Building clarity, structure, and process

14:42 Identifying blockages and bottlenecks

22:05 Time management strategies that actually work

31:10 Frameworks for sustainable growth

42:45 Recurring revenue explained with real examples

54:17 Community support and office hours

55:18 Door prize: 1:1 business strategy review

58:29 Recurring Revenue Challenge details

1:02:22 Closing thoughts and next steps

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠

Most small business owners want to create a digital product but struggle with where to start. They waste time on tools, overcomplicate the process, and end up with something no one buys. This session breaks it down into six clear steps so you can design, build, and launch a product that solves a real problem and delivers consistent revenue.

Join our free live training every Tuesday from 6–7:30pm AEST

👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

Why clarity on your audience comes before choosing the product format

How to define a problem worth solving that customers will pay for

A simple framework for validating your idea before investing time and money

The role of minimum viable products in reducing risk

How to structure delivery so customers get results and keep coming back

Practical ways to package and price your digital product for traction

The long-term benefits of recurring revenue streams in small business

About the Speaker:

Nik Cree is the founder of Business Owners Smashing It Online. He helps small business owners cut through digital overwhelm and focus on practical strategies that drive growth. Nik’s training is grounded in real-world experience building online systems that generate predictable results.

Why It Matters:

Digital products can transform how small business owners generate income. Instead of trading hours for dollars, a well-designed product creates leverage, recurring revenue, and freedom. Getting the foundations right means building something sustainable — not just another idea that fades after launch.

Timestamps:

00:00 Welcome and setup

01:14 The risk of creating products for “everyone”

05:22 How to define your ideal customer

10:38 Identifying problems worth solving

18:06 Validating your digital product idea

26:44 Building a minimum viable product

36:12 Packaging, pricing, and delivery strategies

45:20 Long-term recurring revenue opportunities

54:58 Key insights from other experts

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If your Instagram feed is full of cute dogs and random inspo quotes—but none of it’s bringing in leads or sales—this BOSIO session is for you.

Join us this week to learn how to stop guessing and finally create a social media strategy that connects, converts, and doesn’t chew up your whole week. 💻☕

WHAT YOU’LL LEARN (with timestamps):00:00–00:30 – Why random content (like the dog next door 🐕) is costing you time & traction

03:34–04:30 – What a social media strategy really means (hint: it’s more than posting reels)

08:00–10:00 – A look at Wanita’s “Social Media & Digital Marketing Blueprint” — the full map for making business work online

15:00–22:00 – Score yourself with Wanita’s strategy audit: branding, video, content planning, and more

23:00–27:00 – The must-have money objective every business owner needs (even if you don’t like numbers)

27:30–36:00 – Customer avatars, segmentation, and how to pick the right platform for your biz

50:00–56:00 – How to define your brand voice so you can outsource content without losing your tone

58:00–59:30 – What NOT to do on Instagram (real-life example that’ll make you rethink your grid fast!)

59:30–end – How to use short-term, project, and evergreen campaigns without burning out

ABOUT THE SPEAKER – WANITA ZOGHBY:

Wanita is a global digital strategist, trainer, and the founder of Australia & NZ’s Social Media Conference. She’s worked with remote communities, big brands, and everyone in between — teaching them how to build strategies that actually move the needle (not just the algorithm). She’s been on TV, in national mags, and on podcasts. Basically, if it’s social — she’s across it.

WHO THIS IS FOR:This is perfect for you if:

You feel overwhelmed trying to “do all the things” on social

You’ve tried outsourcing and it didn’t work

You don’t have a plan—or you made one and shoved it in a drawer

You want to attract better clients (and stop shouting into the void)

You’ll leave with simple frameworks, fresh ideas, and a clear understanding of where you’re wasting time—and where to focus instead.

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠

Feeling like your website is just... there? Not bringing in sales, not getting seen, not doing much at all? 😩 You're not alone.

In this practical session, you'll discover what actually makes a website high-converting—and how to fix common issues that quietly scare off potential customers. Whether you’ve got a service-based business or an online shop, you’ll walk away knowing exactly what to tweak to get more leads (and more love) from your site.

👉 Join our free live training every Tuesday from 6pm AESTRegister here: https://ezyurl.co/bosio

📚 What You’ll Learn

✔ Why your website has one job—and how to optimise it for lead generation

✔ The race car analogy that simplifies website performance and SEO

✔ Why email capture is more important than sales (yep, even for ecomm)

✔ How to use blog content and category pages to improve search rankings

✔ Creative ways to collect emails without discounts (no more bargain hunters!)

✔ Why most product pages aren’t enough—and what to do instead

✔ Website tips for psychotherapists and professionals in sensitive industries

✔ Real examples of what works (and what doesn’t) on Shopify and service sites

💡 Why It Matters

A website is more than a digital business card—it’s your hardest working employee (if you build it right). But most small business sites miss the mark. This session shows you how to make simple changes that increase trust, collect more leads, and turn casual visitors into paying customers. You don’t need a fancy redesign—just a clear purpose, good structure, and a few smart tweaks.

👉 Save your seat for the next live session: https://ezyurl.co/bosio

⏱ High-Level Timestamps

00:00 – Why surprises (like vague discounts) don’t work

01:11 – Introduction to the Business Owners Smashing It Online series

02:12 – Why every real business needs a website

03:32 – The race car analogy: what makes websites win

05:54 – Your website’s one job: collecting email addresses

07:12 – Ecomm holiday sales: why Christmas Day, Boxing Day & New Year’s matter

10:28 – Shopify store review: sustainable lifestyle & gifts

13:33 – Why storytelling and transparency matter for brand connection

15:56 – Claude Hopkins and the power of sharing your process

18:18 – SEO struggles with Shopify and how blogs can help

20:29 – How to boost your collection/category pages with useful content

23:44 – Newsletter trick using other people’s content to drive traffic

24:04 – How competitions can humanise your ecomm store

25:36 – Why your email popup isn’t converting (and how to fix it)

27:16 – List-building ideas beyond discounts (colouring comps, values-led events)

30:21 – Service business site review: psychotherapist in NZ

34:16 – Why your services page needs more than dot points

37:10 – How to write for mobile browsers (hint: they scroll!)

42:32 – Offering lead magnets as PDFs, even in sensitive industries

🎙 About the Speaker

Nick Cree is a digital strategist and founder of SmashGo, helping Aussie business owners grow their online presence with simple, practical tools that get results. He’s the host of the Business Owners Smashing It Online series and a firm believer in keeping marketing tech-friendly, jargon-free and focused on what really works.

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠

Getting found on Google can completely transform your business, but most people focus on the wrong things or miss simple strategies that work. In this episode of Business Owners Smashing It Online, Tim Button, a client attraction strategist, shares four practical ways to boost your Google visibility—even if you're not tech-savvy or don't have a huge budget.

Tim walks through real-world examples, explains the key differences between Google and Facebook, and uncovers the hidden potential of Google My Business, local search directories, and SEO. You'll also hear tips on using reviews, building predictable marketing systems, and whether Google Ads are right for your business.

If you want to attract more clients online and learn how Google can work for you, this session is packed with gold.

🔔 Subscribe to the Business Owners Smashing It Online channel to get more practical online marketing strategies, digital tools, and expert interviews to help you grow your business.

👉 Join us live every Tuesday: SmashGo Events

👉 Watch more sessions: Business Owners Smashing It Online YouTube Channel

Timestamps:

00:00 - The truth about Google Ads and Quality Scores

00:24 - Why your website impacts your Google Ad costs

01:18 - Welcome to Business Owners Smashing It Online

02:24 - Introducing Tim Button, Client Attraction Strategist

03:40 - How Tim’s side hustle became a business

06:28 - The problem with relying on word of mouth

07:42 - How Tim cold calls using the phone book

08:46 - Why being visible on Google matters

09:11 - Google vs Facebook: Key differences explained

11:43 - The customer journey: From unaware to buyer

12:57 - Targeting problem-aware vs solution-aware clients

15:07 - When people start searching with high intent

17:31 - Every business needs a unique strategy

20:26 - How Google really works: Ads, Maps, Organic

21:23 - Who should (and shouldn’t) use Google Ads

23:58 - Why Google My Business is powerful for local businesses

24:47 - How Google rewards active profiles

26:20 - Case study: Butcher shop success with Google My Business

28:04 - Why using all three Google layers gets results

29:27 - Google My Business: How to protect and grow it

31:21 - Why WordPress beats Wix, GoDaddy & Squarespace for SEO

34:14 - Online directories: A shortcut to Google visibility

36:00 - How retargeting ads keep you top of mind

38:27 - When Facebook remarketing beats Google Ads

40:22 - Google My Business for online businesses

43:31 - Using AI to improve Facebook ad targeting

46:00 - Marketing advice for niche service businesses

50:46 - Importance of Facebook groups and reviews

55:15 - Building a review process into your business

57:36 - Can Google My Business work without a physical address?

58:05 - How to approach culture consulting businesses

1:00:04 - Should you target CEOs on Facebook or LinkedIn?

1:01:45 - Final thoughts and key takeaways

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Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠